Tello Launches Service to Improve Businesses One Customer Interaction at a Time

Palo Alto, CA (Press Release – February 29, 2012) – Tello, Inc., an innovative SaaS and mobile application company, today announced Tello for Business, a new service that helps businesses of any size improve by enabling instant feedback via customers’ mobile devices. Additionally, the company announced they have raised $2.7 million in Series A funding, led by True Ventures and Bullpen Capital.

“As every savvy businessperson knows, the key to building a sustainable company is repeat business and loyal customers. A focus on listening to your customers and adapting your business goes a long way to achieving just that,” said Joe Beninato, CEO and Founder of Tello, Inc. “Tello for Business gives companies both big and small a scalable platform to monitor customer feedback and resolve service issues that can have a direct effect on sales.”

How It Works

People use Tello’s mobile applications for iPhone, iPad or Android phones, or text messaging, to provide feedback to any business — from large retailers, airlines and hotel chains to independent shops and restaurants. Tello for Business customers are immediately notified of feedback and can respond instantly to acknowledge praise or resolve issues in real time. The basic version of Tello for Business is free to businesses with up to 3 locations, while the premium version is $99 per location per month, and adds the ability for businesses to respond both publicly and privately to the ratings.

Unlike other review sites, Tello is focused on making it simple for people to provide feedback to businesses via text messages or easy thumbs up/down ratings on their mobile devices. With Tello’s mobile apps, people can even specify employee names and provide specific feedback on an individual. Tello for Business customers can view detailed dashboards with a live ratings feed that provide customized views of customer feedback, business metrics and employee ratings.

Tello is breaking new ground by gathering customer feedback from both purchasers and non-purchasers alike, which enables on site owners and managers to identify issues and potentially save a sale on the spot. This solves the industry’s current issue of only receiving survey data from purchasers who are more likely to be satisfied with the business. Tello for Business lets companies hear from people that do not buy.

According to the most recent American Express Global Customer Survey, 70% of Americans are willing to spend an average of 13% more with companies they believe provide excellent customer service — which was up from 9% from the previous year. Additionally, 60% believe businesses have not increased their focus on providing good customer service and 26% actually think companies are paying less attention to service. 78% of consumers have stopped a transaction or not made an intended purchase because of poor customer service.

About Tello

Tello is an innovative SaaS and mobile application company committed to improving businesses everywhere by applying the latest mobile technologies to everyday customer interactions. People use Tello’s mobile applications to provide instant feedback to businesses via their mobile devices. Businesses use Tello for Business to monitor customer feedback and resolve service issues that can have a direct effect on sales.

Tello was founded in 2010 in Palo Alto, California by experienced entrepreneur Joe Beninato, and is backed by a world-class group of investors including True Ventures, Bullpen Capital and SV Angel.

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