LAS VEGAS, Nev. (Press Release – Feb. 29, 2012) – uSamp, a leader in providing targeted audiences for global consumer insights and innovative SaaS technologies for audience engagement and business intelligence, today announced “TheWhiteboard”, its invite-only, exclusive panel aimed at the business-to-business sector. The company made the announcement on the eve of the CASRO Online Research Conference, here March 1-2.
TheWhiteboard is an online panel that engages business decision makers in market research studies. Targeting hard-to-reach business audiences, TheWhiteboard enlists panelists in insightful online business surveys for market research companies and the like.
“There is an ever- increasing demand for premium, high-quality B2B respondents,” said Jon Penn, President, Media, Entertainment & Internet, Penn Schoen Berland. “We are excited that uSamp is creating a closed-recruitment panel partnering with top loyalty reward programs. We look forward to having more competition and choice in the B2B sample marketplace.”
TheWhiteboard employs a variety of recruitment tactics that promote exclusivity through partnerships with loyalty reward programs in the hotel, airline and travel industry. The panel leverages additional business sources outside of the loyalty space, to generate the broadest levels of representation and balance.
TheWhiteboard delivers breadth and depth, capturing unique data for rich profiling. Thepanel’s scope extends from financial service professionals to IT directors, from C-level executives to human resources specialists and small business owners. TheWhiteboard’s registration variables adhere to an established business taxonomy and certification structure, which affords clients with extensive targeting options.
The panel site incorporates uSamp’s proprietary reward engine, a proprietary platform, which offers more than 200 electronically fulfilled rewards such airline miles, virtual Visa cards and many other attractive options for business professionals.
“After much anticipation, uSamp is pleased to offer our clients a quality business solution,” said Gregg Lavin, President and Co-Founder, uSamp. “We pride ourselves in providing high-quality respondents, and look forward to expanding this program.”
uSamp, the Answer Network, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s solutions and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 6.5 million global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve survey authoring, self-survey sampling, and private-label panel management, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and India. The company has more than 185 team members worldwide, led by serial entrepreneurs Matt Dusig and Gregg Lavin. uSamp ranked #11 in the 2011 Forbes America’s Most Promising Company List, was named one of the fastest growing private companies in Los Angeles by the San Fernando Valley Business Journal and one of the best places to work in Los Angeles by the Los Angeles Business Journal.