ENCINO, Calif. (Press Release – March 20, 2012) – uSamp, a leader in providing targeted audiences for global consumer insights and innovative SaaS technologies for audience engagement and business intelligence, has unveiled a series of significant upgrades to SurveyBuilder, its online survey authoring and on-demand consumer audience platform.
The new features include automatic formatting of all surveys for mobile devices, geographic targeting and image-based questions. SurveyBuilder debuted its mobile capabilities at the annual SXSW Interactive conference by collaborating with Ask.com for pre- and post-event mobile research around brand and technology awareness, sentiment and adoption.
“Ask.com was excited to work with a team that is aligned with our mission to deliver the best answers from the web and from real people,” said Ann Semeraro, Director of Consumer and Market Insights at Ask.com. “We were looking for a survey product that would be a good fit with the highly technically aware crowd at SXSW. Nowadays, the user perception of a survey instrument is just as important as the results that you hope to get out of it.”
“Ask.com is a natural fit for SurveyBuilder,” said Justin Wheeler, General Manager of SurveyBuilder. “Both brands are centered around a live and active user community, and believe in sourcing the power of the crowd to drive instant business insights. Our research technologies truly complement Ask.com’s insight development.”
The SurveyBuilder platform also includes geographic audience targeting by DMA. Users can select their survey respondents based on their location, from any DMA in the United States. The diversity of consumer profiles allows businesses of all sizes, market research firms, non-profits and academia to garner market insights from their target customers on a more granular level. SurveyBuilder also features image-based questions and video embedding functionality.
“These are key enhancements to SurveyBuilder – features that our initial users have told us they need and value,” said Matt Dusig, CEO, uSamp. “They strengthen an already powerful new platform and further empower organizations to generate business insights from target audiences, literally wherever they may be. We’re now able to target respondents with precision, give them a richer, more engaging survey experience, and take increasing advantage of the mobile devices that accompany them everywhere.”
For more information on SurveyBuilder’s new features, please visit SurveyBuilder’s blog.
SurveyBuilder (surveybuilder.com) helps businesses find out what people think. Organizations can create and promote surveys for free to their own audience and access uSamp’s global on-demand consumer audience of more than 7.5 million people. Companies can engage consumers ‘in the moment’ to provide feedback on shopping and service experiences, whether online or in-store through mobile devices, and reach and engage new customers. SurveyBuilder is about on-demand insights, from your customers and your target customers, all in one platform.
uSamp (uSamp.com), the Answer Network, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s solutions and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 7.5 million global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve survey authoring, self-survey sampling, and private-label panel management, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and India. The company has more than 200 team members worldwide, led by serial entrepreneurs Matt Dusig and Gregg Lavin. uSamp ranked #11 in the 2011 Forbes America’s Most Promising Company List, was named one of the fastest growing private companies in Los Angeles by the San Fernando Valley Business Journal and one of the best places to work in Los Angeles by the Los Angeles Business Journal.