No One Saw It Coming: Business Prediction

business cartoon

I’m terrible at predicting. It seems like I don’t see stuff coming until it’s just about over with.

Take Crocs for example. When those were really getting to be a big deal years ago I noticed them, but in the sort of way that you notice any other everyday item. I notice my mailbox, but I don’t take notice of it, you know?

But when I finally really saw them and thought, “You know, that might make a good cartoon,” they’d already come in and out of fashion a few times. (Are they in now?)

So although this cartoon really speaks to me, I could never have predicted it.


Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

2 Reactions
  1. Martin Lindeskog

    Mark: I have a pair of Crocs “Clogs”. I had to check the site and found plenty of new shoe models.

    So, what’s in Anderson’s crystal ball regarding the cartoon industry?

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