Whatever your business, product, or service, credibility is key. It’s also true with your personal reputation. On that note, the information that appears, or doesn’t appear, whenever your name is searched on the Internet is a litmus test of your personal and professional credibility. It’s called G-cred .
To help with that G-cred, here are 9 things you can do:
1.) A maxed-out LinkedIn profile: Lots of folks have a LinkedIn profile, but few have a LinkedIn profile that’s fully completed for maximum impact. Is yours?
- Don’t just have a short job title, tell folks as much as possible in that title space. The more key words, the better.
- Have a bunch of recommendations? No? Then here’s a tip: If you want more recommendations, try giving some.
- Be sure you include all your website links and a Twitter feed.
- Is your profile Summary awesome? Is it filled with juicy keywords?
- Got videos or SlideShare presentations? Add them with the SlideShare app.
- If you want you can even display your reading list.
- Lastly, be sure your latest blog posts and Tweets are being displayed in your LinkedIn update feed.
A LinkedIn profile is usually one of the first things that comes up in an Internet search. Be sure you have a great one.
2.) A blog: It’s easier than ever to create a blog. Not only will it help with G-cred, it’ll help position you and your business as a leader in your field.
3.) A great Facebook business page: Your business won’t be taken seriously without one. It will also allow you to leverage the many social media benefits within the Facebook ecosystem.
4.) A great website: Nothing new about this.
5.) Articles: For the same reasons that a blog is good, published articles highlight your expertise. E-Zine Articles is one place to submit them.
6.) Videos: Studies continue show that video use is growing In fact, a recent Cisco study says, “video currently represents a quarter of the web’s traffic, but could be as high as 90% in only three years’ time.” Enough said.
7.) Slideshare presentations: Slideshare allows you to convert your PowerPoint presentations into an online post. And, it’s free. How cool is that?
8.) Interviews & press: Nothing helps your online cred better that third party endorsement. So, seek out every opportunity for it and, if you get some, be sure you have it posted.
9.) A great email signature: To be taken seriously all professionals should set up a professional email signature including relevant links to your site, LinkedIn profile, Twitter profile, etc. If you don’t have one, it’s an easy thing to set up.
While most of these can be done by yourself, some will definitely benefit from the perspective and active support of a marketing professional. So, don’t hesitate to ask for that help.
After all, there’s nothing more important than your professional credibility and if you don’t have Google credibility, you don’t have credibility .
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