It’s a blessing, and a curse. At least that’s what Mr. Monk says about his condition — maybe it’s true about ours. Maybe social media is a blessing, and a curse? If you’re in business today, internet marketing is a requirement and social media plays a role in that.
It Costs You Time
It takes effort to learn how Twitter, Facebook, Google+, or Pinterest works. And it takes effort to consistently engage. But does social media carry a big enough blessing to warrant the time-cost and the learning curve?
In “The Explosion of Social Media: Blessing or Curse?” John Mariotti, CEO of The Enterprise Group, points out several concerns with social media including the idea that “nothing will ever be truly “private” again once posted on these hugely popular social media sites.”
But for businesses who came to share images, stories and information that relate to our clients and the relevant product or service that we provide — social media should be a different story. Social media isn’t the place to argue with your family, curse your employees or boss, or complain about all the other people and clients that you work with.
The business owner comes to play — you need to have a little fun with it or you won’t come back with a purpose. If the focus for using social media engagement is clear and the strategy is strong, then the outcome could be productive.
Ivana Taylor. Founder of DIYMarketing and contributor here at Small Business Trends, says:
“Social media marketing emphasizes personal voices inside brands.”
People want to meet a real person, but what do they need to know about you and your brand? If you decide to tweet, and that social media is more of a blessing than a curse, here are two resources by Ivana to help you get clear about the type of conversation you should be having on these sites:
Ivana provides a simple strategy to social media explaining that you should “think of social media applications as rooms at an event….Walking into any social media space is like walking into a bar.” Some conversations you overhear, some you become a part of and other later you join other groups. If need a little help focusing your voice on social media, the tips in this article can help.
Why does Pinterest matter? In reference to a study by Hitwise Ivana says it’s the 17 million+ visits a week and the 72 minutes the average user spends on the site. To help you make the most of Pinterest she gives you a breakdown of what Pinterest is and creative uses for your business as well as what not to do. Ivana also answers the question of which comes first – Twitter and Facebook or Pinterest?
Social Media Photo via Shutterstock