The WE In Your Social ME-dia

The social media revolution and evolution is being called the new “Digital Darwinism.” It’s an important idea and movement for all of us to heed.


Esteemed marketer Brian Solis says:

“Digital Darwinism is upon us, ‘the evolution of consumer behavior when society and technology evolve faster than our ability to adapt.  Disruptive technology is the bearer of tremendous opportunity and equally a harbinger of obsolescence.”

I’ll take opportunity over obsolescence any day, but I do wonder why way too many business people are still so resistant when the up side is so exciting and rewarding?

Gathering together in tribes, communities and networks is the most natural thing that humans do as a species. It is why we have survived and evolved. We populate, learn, help and support each other because we need to socialize. WE need each other. I personally am fascinated by this and have always been a very social person and love lots of stimulation from people.  As explains:

“Humans are the most complex creatures on the planet. We think in a whole other way than the other animals that inhabit the world with us which makes our interactions that much more interesting from a scientific point of view, if nothing else. Like some other animals, we group together to form societies of all different sizes in additional to the individual.”

This very idea is at the core of the answer a psychologist gave on an NPR story segment about why the popularity of social networks has exploded  in such a short time. We need to socialize and social media networks gives us the mediums to do that now more than ever. This can only be a good thing for us.  Dolphins, one of the smartest  mammals on earth, show the longevity of their evolution is because they are highly social and one of the happiest of all animals.

In an article in Psychology Today titled “The Psychology of Social Networking,”  Dr. Tomas Chamorro-Premuzic, AP of Psychology at the University of London, talks about the psychology of social networking:

In this study, we are trying to assess to what extent  three traits affect physical and virtual social networking and how (if) they overlap.  Extraversion, Emotional Intelligence and Machiavellianism all  positively predict social networking.”

In lay terms, your DNA personality drives why and how you socialize.

Author and Media sociologist  Brian Solis says:
“Relationships are not a function or derivative of technology. Pursuing the 3F’s of Friends, Fans, and Followers does not directly equate to value. Customers follow an elliptical pattern where their next steps are inspired by the insights of others, and their experiences are, in turn, fed back into the cycle to inform the decisions of others.”
WE, is why social media networking works so well and has exploded so fast. It will continue to socially revolutionize us.

We Are All About Immediacy And Real Time Now.
We want it all and we want it now – instant gratification. The advantage of getting information immediately gives us the ability to act on it faster.

The Pure Sociology And Psychology Of It All Makes Sense.
We are naturally drawn to socially interactive platforms, centers of influence for news and  information,  hubs for sharing content. Facebook, Mashable, CNN, Technorati all epicenters for gathering now as well as parks, town squares, streets and town halls.

Tribes, Communities, Families And Networks Have Always Built Commonality.
We find each other by what we are passionate, interested and knowledgeable about and what we may need at any given time. From the arts, music and entertainment to business, culture, faith and fun. Facebook offers family pages, hobby pages, thought communities. LinkedIn offers business groups and company pages. Blogs attract everything from how to, why not, best deals and leading thought leaders to exotic locations, crazy inventions and new products, ideas and services.

Our Need To Mentor, Help, Grow And Lead Each Other Is Greatly Enhanced By Social Media.
Our social networks are a perfect ecosystem of nurturing and helping each other from youth to age. No matter whats going on, social networks give us a way to gather, share and support each other.

We Now Have A Way To Leave A Legacy Personally And Virtually.
What do you want to be known for? What do you want people to remember you for and by? Social networking is now a way to leave a living  legacy through content and video.  Stop worrying about how to do it and why and just do it. You are missing out on an amazing way to meet, engage and connect with not only people you know, but people you are destined to meet.

As we continue to blend and balance our in person relationships with our online and social relationships, it will only enrich and expand our human connections and potential.

Meet up with some cool people  face to face and on social networks everyday.  It will  make you feel more connected, happier and a part of what we now know is a new revolution and evolution:  “Digital Darwinism.”

How do you do the “WE” in your social ME-dia world?

Community Photo via Shutterstock


Deborah Shane Deborah Shane has been recognized as a Top 100 Small Business Champion and Top 50 SMB Influencer (Dunn and Bradstreet 2015). She is a career transition author, personal branding and social media specialist. Deborah's book "Career Transition: Make the Shift" is available through all major book sellers.

9 Reactions
  1. I think online reputation through social media is going to become so important in the future as it relates to business. I recently had some web design done for a new voiceover business. I contacted alot of web designers and found a guy that did really good work.

    He wanted $1000 upfront in order to start work. I would usually not be o.k. with this and would go through an escrow service. But he had a great online reputation with over 50 five star reviews and 0 problems. I just decided to pay him due to his great online rep.

    I think positive comments from happy customers via social media (FB, Twitter,G+) will have the same effect on a buyer.

    • Garrett, I do believe online recommendations are growing, but still caution is advised. I actually like to contact customers via social or pick up the phone and call. Thanks for your comment.

  2. Twitter has made my attendance at industry conferences much more fun and more effective. First, I know the people I’m “meeting” so the awkward part of the discussion is already out of the way. Second, since we already have common ground it is easier to move on to conversations that have business value. Great post Deborah.

  3. Twitter is so great for conferences and events! So fun to post pics, nuggets and comments. Agreed that social sets up the relationship online that simply consumates in person! Usually with a hug!Hope to meet you someday Robert, (smile)

  4. So nice Deborah! I don’t think in the world of internet survival is possible without social media, I use facebook to let others know what I am up to and if I need any type of business related stuff or news I simply go to LinkedIn. Facebook provided really an excellent platform to know about other people as well as to share your thoughts with them.

    • Jessica, it is rather extraordinary what we have now in addition to our F2F! The more we use these, the more they can help us and yield great results! Love LinkedIn for making professional connections! Thanks for stopping by.

  5. Deborah-
    Really thought provoking post. I wonder if anyone’s looked at the corollary between the influx of people working from home (isolated) and the need for social networks and tribes. I’d definitely say there’s a connection. Twitter is now my water cooler for work!

  6. Thanks Susan..I do think there is a corollary there but I just think it’s so what we are all about, and…it’s the right time, right way, right on! Agree about Twitter, LOVE Twitter from the beginning, so glad it’s still plugging along doing it’s thing so well!