Great marketing strategies never go out of style for a reason \u2013 because they WORK.\u00a0 Word of mouth is one of those strategies.\u00a0 It\u00a0doesn't\u00a0cost a fortune and it works like crazy.\u00a0 Then, when you add the latest social media tools, you have word-of-mouth marketing on steroids. Enter Andy Sernovitz (@sernovitz) , the leader of SocialMedia.org, the community for social media leaders at the world\u2019s greatest brands and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing.\u00a0 Andy taught word of mouth marketing at Northwestern University (home of the great marketing guru Philip Kotler for all you die-hard marketing enthusiasts) and he also taught internet entrepreneurship at the Wharton School of Business.\u00a0 Whew \u2013 that was a mouthful.\u00a0 To this mix, get ready to add Word of Mouth MarketingL How Smart Companies Get People Talking. I received an advanced review copy and couldn\u2019t wait to dig in because this is one of these books that I would buy without blinking an eye because it\u2019s also got a forward by Seth Godin (@ThisIsSethsBlog) and an Afterword by Guy Kawasaki (@guykawasaki).\u00a0 It\u2019s like getting three great marketing minds in one book!\u00a0 Who could resist? What makes Word of Mouth Marketing Worth Reading? Every time I receive a book (especially one on a topic I\u2019m nuts about) I ask myself three questions: What sets it apart from the myriad other books on the same topic? Who will get the most out of this book? What will they get out of this book that will make their business more profitable? Hopefully, my telling you this doesn\u2019t make my future reviews predictable, rather my intent is to let you know that I read all of these books with a critical eye for usefulness and practicality. With that in mind, let\u2019s get to answering these questions for you. What\u2019s Word of Mouth Marketing Got that other Word of Mouth Marketing Books Don\u2019t? For starters Word of Mouth Marketing is written by a subject matter expert who happens to be a great writer.\u00a0 This is a big plus in my book.\u00a0 Sernovitz has both practical and academic experience on the topic and does a brilliant job of balancing his knowledge and experience with good writing that you will understand and implement without too much effort. Rounded corners.\u00a0 I know this seems silly to bring out in a book review and might only be relevant to those of you who purchase the book in physical form.\u00a0 But the first thing I noticed is that it had rounded corners and a cover with texture.\u00a0 When you open the book, you\u2019ll notice that there are wonderfully engaging and interesting design elements sprinkled throughout the content.\u00a0 I\u2019m mentioning this because it proves some of the philosophy in word of mouth marketing \u2013 give them something to talk about. Fresh ideas from the best word of mouth marketing campaigns.\u00a0 Don\u2019t underestimate the power of fresh inspiration.\u00a0 Because Sernovitz has been the CEO of GasPedal, a word of mouth marketing company and created the Word of Mouth Marketing Association, you can just imagine the connections and access that he has to the most successful word of mouth marketing programs and examples.\u00a0 My review copy didn\u2019t have an index in the back so I can\u2019t be sure that I\u2019m correct on this \u2013 but I was THRILLED to see that Zappos and Apple and the several other over-used examples of great campaigns were NOT included in this book.\u00a0 Instead, you\u2019ll find examples of companies and campaigns that might surprise you such as Dell and Microsoft MVPs. Who Will Get the Most out of Word of Mouth Marketing? Entrepreneurs, solo-preneurs, and micro-business owners will get THE MOST out of this book.\u00a0 The biggest challenge for you guys is that the book will throw case studies and examples at you and YOU will have to work out the details to implement them. My recommendation is to keep a running list of ideas that you\u2019d like to implement.\u00a0 Then when you\u2019re done with the book, go through the ideas and choose the top 3 that interest you the most. Then for each of those top three, take about an hour to plan exactly what you would do, what has to be done and who you will need to help you put the strategy in place.\u00a0 Once you\u2019ve finished that, pick the one you can implement the quickest, easiest and cheapest way possible.\u00a0 If you just pick any of them and jump in \u2013 you will struggle or implement poorly and fail.\u00a0 That isn\u2019t the author\u2019s intention. Marketing and product managers at larger organizations will enjoy the ideas and case studies.\u00a0 But you guys might struggle with getting some of the ideas through the approval process.\u00a0 I think the weeding-out and strategizing process I describe above is a good exercise for you as well.\u00a0 Your management team or board of directors is open to great marketing, but you will have to map out the process, the strategies, the resources, costs and outcomes that you\u2019re going to track. What are YOU Going to Get Out of Word of Mouth Marketing That Will Make You Money? This book doesn\u2019t just have case studies and ideas \u2013 it has checklists and plan outlines that will help you get your thinking in order.\u00a0 Not only that, but I\u2019d recommend that you check out the additional resource web sites that Sernovitz includes such as: Word Of Mouth and Damn I Wish. \u00a0\u00a0Both of these sites are loaded with the latest thinking and ideas on word of mouth marketing. What\u2019s Missing That Would Blow The Roof Off Your Experience? This isn\u2019t really one of my questions, but it\u2019s becoming something that I look for and notice when it\u2019s missing in a book or an article \u2013 what\u2019s missing that would blow the roof off my experience?\u00a0 Well, an index would be nice so that I can quickly find all the companies they listed and mentioned throughout the book. This is getting really picky on my part.\u00a0 But I\u2019m being THIS picky because there is SO MUCH great stuff in here, I don\u2019t want anyone to fail at implementing any of these strategies.\u00a0 Maybe this would be a workbook or a course or something.\u00a0 I would love to have even MORE focus and hand holding on actually creating a word of mouth strategy.\u00a0 I\u2019m thinking about getting people off of the LARGEST hump that they will encounter \u2013 getting started.\u00a0 I\u2019m sure that when you read these ideas, you will get inspired and excited, but you won\u2019t know HOW to begin or WHAT to do first.\u00a0 That\u2019s what was missing for me. Grab This Book And Go! I don\u2019t know about you \u2013 but this is a book I\u2019m going to hang on to and keep close at hand.\u00a0 My hardest decision right now is whether or not to grab the kindle/digital version to keep on my mobile devices in case I want to refer to it to generate new and creative ideas. If you\u2019re going to have a word of mouth marketing book for 2012 \u2013 this is the one to choose.