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Facebook Pages Get Roles, Scheduled Posts

Whether you’re a small business owner trying to fit Facebook into your busy day or you’re a community manager with your hands full with multiple social accounts, Facebook has always been kind of a pain in the butt. Every update had to be done manually and there was no way to assign different roles to the people on your team. You either had to hand over full access to your brand’s page or give people none at all. It’s easy to see how problems and security risks could arise.


Well, it seems Facebook heard our cries. Business owners and community managers are both rejoicing after the news that Facebook has finally added the ability to schedule posts AND given us new roles for page admins.

It’s a brand new day on Facebook!

Assigning Roles

There’s a reason not everyone has a key to your master filing cabinet in your office. Or, sometimes, the office door. Quite simply, not everyone needs full access to your business. And the same applies to social media sites. Just because you have an intern who may be moderating Facebook comments, it doesn’t mean you necessarily want to give them access to your Facebook analytics. Or that you want them to be able to message fans on your behalf. Before last week, there was no way to differentiate between admin levels or to give someone some of the keys to your Facebook kingdom, without giving them all the keys.

Thankfully, this has changed.

The Help pages at Facebook do a great job breaking down the five different Page admin roles [1] now available and the rights associated with each.

As the chart above shows, the five roles available to page admins are:

Through the use of Roles, page owners can take back some of the controls associated with their accounts. If you’re hiring someone to help you with your social media efforts, you can now also limit what they can and cannot see/do on your behalf.

Scheduling Updates

Page admins now also have the option to schedule updates to go live on their pages at a later date and time. Posts can be scheduled in 15 minute increments and (somewhat comically) up to six months in advance. That means you can start getting those end-of-year holiday posts ready! 😉

To schedule a post [2] on Facebook:

It’s really that simple! One thing that will be interesting to see is whether these scheduled updates will get the same prominence as “live” or non-scheduled updates do. Historically, one of the problems with using third-party tools (like Hootsuite or Buffer) is that Facebook had a tendency to not give them as much attention in a user’s News feed. It will be interesting to see how these updates are treated.

What do you think? Are you relieved that Facebook is making your life a little easier and allowing you to schedule updates ahead of time? Or do you think this will result in more spam coming from brands?

Facebook [3] Photo via Shutterstock