Become a DFP Small Business Expert With Google

In May we let you know about the Webmaster Academy, designed by Google to walk business owners through the process of getting their Web sites up, running and with prime visibility. Well, Google’s mission to educate and empower small business owners hasn’t stopped there. Meet the DFP Academy, a new resource from Google to walk small business owners through the process of using Google’s ad server.

First off, what’s DFP? If you’re not familiar, DoubleClick for Publishers (DFP) Small Business is a free, Google-hosted solution designed to help small business owners manage the ads they place on their site when working with AdSense and other partners. DFP lets you control when, where and how your ads are served up. Its Google’s attempt to do what it does best – streamline the ad process to make it easier to manage.

And the DFP Academy is a new way to make it easier than ever.

The newly launched DFP Academy explains how to organize the ad space available on your site, input the information about your advertisers into DFP Small Business, traffic ads from ad networks and direct advertisers, and leverage AdSense to maximize your overall revenue. If you’ve ever receive a request from someone looking to advertise on your Web site or you’ve ever thought about using ads to increase revenue, than DFP Small Business is something worth taking a look at.

As the world of paid ads has notoriously been intimidating for many small business owners, the DFP Academy should become a great resource to ease those fears and turn all SMBs into DFP experts.

Whether you’re somewhat knowledgeable on the subject of ads or if you wouldn’t even know where to begin, Google’s new DFP Academy is perfectly suited to help you comfortable and competent in the ad world.

Just like in the Webmaster Academy we mentioned back in May, the DFP Academy again takes a syllabus-like format. Concepts are broken down by:

  • First Steps
  • Create Your Inventory
  • Create Your Campaigns
  • Report and optimize
  • Toolshed
  • More, more, more [information on placements, custom targeting, macros, and passbacks]

Again, clicking into any of the subject areas will provide a quick tutorial on the topic, links to additional resources, and video guides (where applicable). You can find additional training videos on the DFP Small Business YouTube channel. Once you complete all 26 items, you will be deemed a DFP Small Business Expert.

If you already have an active AdSense account, you can sign up for your DFP Small Business account today [be sure to use the same login information as you for do for AdSense]. If you don’t have an active AdSense account, why not create one and let the DFP Academy show you how to take advantage of the ad space you available on your Web site?


Lisa Barone Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development firm where she serves on the senior staff overseeing the company’s marketing consulting, social media, and content divisions.

5 Reactions
  1. Thanks for the post. Great information. After learning about the webmasters academy here I went and checked it out. I am slowly working my way through the academy. I will have to check out the DFP academy now.

  2. Hey Lisa,

    Awesome information about the DFP Academy. I will look to complete both the DFP and Webmaster academy training.

    Thanks again for sharing.

    All the best


  3. I’ve been searching for a good DFP SB resource. It’s still more technical than I’d like, but I’ll check out the academy. Thanks.

  4. please tell me can i use DFP small business account with google adsense hosted account.