Kidworth Aims to Help One Million Young Entrepreneurs Launch Businesses

Kidworth, a company that aims to help young entrepreneurs start their own businesses, is re-launching its site as Kidworth 2.0, with a new, ambitious goal to help over one million kids and teens launch startups.

child businessman

Kidworth allows children and teens to launch a new company in just three minutes or less. Young entrepreneurs can offer products or services, manage payments, and even promote their new business all with the help of Kidworth’s easy-to-use platform. Kidworth 2.0 also offers an online marketplace where kids can set up a storefront and sell used goods or even handmade items.

In addition, Kidworth can help young entrepreneurs get business cards, start an email marketing campaign, and even set up promotions on Facebook.

Kidworth’s Founder, Rudy DeFelice, says:

“One of the things America has always done best is innovation and entrepreneurship.  We look at our contribution as removing the barriers for young entrepreneurs to get started.  Any teen or kid with ambition and a good idea can launch a business in 3 minutes – no coding, no credit card relationships or legal filings required.”

Kidworth has just over 24,000 users so far.  The youth-powered companies provide computer assistance, do yard work, create original artwork, and even offer design and marketing services for other companies.  DeFelice says:

“We hope to empower a whole generation of Steve Jobs, Elon Musks and Mark Zuckerbergs, who will get their start on Kidworth and go on to transform our lives.”

When young entrepreneurs have set up their business, they can send their link to prospective customers, who can purchase goods and services via credit card. Then the young entrepreneur can reach out to their customer to discuss delivery of the product or service. Individual companies on Kidworth are not crawled by search engines and the URLs are masked, so the only people who can purchase goods and services from Kidworth entrepreneurs are those who have received the direct link. Kidworth also has other safety precautions in place to protect young entrepreneurs’ personal information.

Kidworth gives parents the ability to create a master account for their children, which they can run on their own or give their children permission to run part of the business. Teens can create and manage their own accounts so they can learn the ins and outs of starting and running a business.

Child Entrepreneur Photo via Shutterstock


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

6 Reactions
  1. I love it!

    Why not…it gives kids a chance to manage something–learn sales etc.

    However; the “3 minutes or less” thing is a bit concerning. That contributes to our “instant everything” world-one that’s not based in reality.

    Let’s slow down a bit…

    The Franchise King®

    • I agree, Joel. Ideas for new businesses, and even the early steps to start, are relatively easy. The hard stuff comes later when you actually have to get it off the ground, run it and grow it — even on days when you’re sick of it and bored, and would rather be doing ANYTHING else that day. But it’s times like those when you have to be even more dedicated.

      Business is a marathon not a sprint.

      – Anita

  2. Dennis Matt Callo

    i do hope we have something like this in the Philippines..this is really helpful..