RYE, N.Y., Aug. 27, 2012 /PRNewswire-iReach/ — iCrowd, a web-based Investment Crowdfunding platform for ordinary individuals to invest in small businesses, is proud to announce it has hired Juan Carlos Martinez as its new Director of Marketing.
Mr. Martinez will execute his responsibilities as Director of Marketing with a skill set that includes traditional and digital advertising, branding, social media, Search Engine Optimization (SEO), and Search Engine Marketing (SEM). In his new role, Mr. Martinez will report directly to co-founders John Callaghan and Brad McGee.
“Mr. Martinez has the proven ability to leverage a company’s strengths and take a business to greater heights,” said John Callaghan. “This is a boon to the company, as his depth of experience will allow him to direct and oversee the organization’s marketing policies, objectives, and initiatives.”
Most recently, Mr. Martinez served as the Interactive Marketing Director at Posner Advertising. There, he led the development and implementation of strategies for marketing, email, Pay-per-Click (PPC), SEO, SEM, and social media campaigns for luxury life-style clients. Mr. Martinez also managed and trained departmental staff. Previously, he owned his own full-service online marketing and web development firm where he served as the Creative Director & CEO. Mr. Martinez established the company from startup and supervised creative design, marketing, and interactive development.
“We are poised for great success with Juan Carlos heading up iCrowd’s marketing efforts,” said Brad McGee. “His background in both business development and marketing will greatly aid iCrowd. We’re excited to have him on board,” he added.
“I am very excited to join the iCrowd team at its early stages and help build the foundation for success,” said Juan Carlos Martinez, Marketing Director. “This is a newly created market opportunity, enabled by the recently-passed JOBS Act. Investment Crowdfunding is a disruptive technology that’s going to revolutionize small businesses financing. The ecosystem that iCrowd is building for entrepreneurs extends well beyond a simple focus on funding. My own startup experience has highlighted how valuable this will be.”
Mr. Martinez’s depth of expertise spans from business and strategic management, which consist of lead generation, cost reduction initiatives, development, training, and product/service expansion. Mr. Martinez attended the City College of New York where he received a B.F.A. in Electronic Design & Multimedia.
About iCrowd: iCrowd, an Investment Crowdfunding portal, facilitates small business financing with its online platform to allow entrepreneurs to appeal directly to individual investors. iCrowd enables investors and entrepreneurs to benefit from the securities law reforms enacted in the JOBS Act. iCrowd provides a richly interactive web-based environment where entrepreneurs can acquire the three critical elements necessary for business success: money, advice and networking. iCrowd provides investors access to enterprises that resonate with their interests so they not only invest, but become invested. iCrowd’s platform promotes socially enriched exchanges between and among entrepreneurs and investors to foster a shared passion for inspired ideas. More information about iCrowd can be found at www.icrowd.com.
Media Contact: John Callaghan iCrowd, LLC, (888) 908-9496 x102, firstname.lastname@example.org
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SOURCE iCrowd, LLC