Online videos can be a great way for businesses to reach out to consumers by showing them how to use their product or service and letting them see the benefits first-hand. But for small businesses that don’t have a huge marketing budget, professional video equipment and expertise might seem out of reach.
Video software company trakAx has just released the new version of its editing software, trakAxPC 4, along with a new website, trakAxBusiness, which includes video tutorials that demonstrate how companies can create and improve their online marketing videos. The tutorials go hand-in-hand with the software, which costs $54.95.
Catriona Gallagher, General Manager of HighAndes, which produces trakAx, says:
“In these tough economic times, small businesses with limited marketing budgets are looking at inexpensive alternative ways of promoting their products and services. With online marketing videos becoming more prevalent and quality HD camcorders available at affordable prices, trakAxBusiness.com represents an essential resource for business owners looking to develop a sophisticated media presence within a small-business budget.”
The multimedia editing software is aimed at users with very basic audio and video editing skills. So users without specialized training can use the software and learn enough skills and techniques from the site to create a professional looking video.
Senior Product Manager, Colm Barry, says:
“Over the last year, we noticed that over 40% of customers who were purchasing our trakAxPC software were small business owners. To help this large section of the market and to attract new customers, we developed the trakAxBusiness site. The goal of the site is to help users with little or no knowledge of video production create professional looking videos. With this in mind, we developed our Video School which provides users with a step-by-step guide to capturing, editing and producing a promotional video with a limited budget and affordable equipment.”
In addition to the new version of trakAx, HighAndes has released a multimedia editing suite for mobile devices called trakAx MovieExpress. A 15-day free trial of trakAxPC 4 is also available.
My company use iMovie and while it has some significant shortfalls it is relatively easy to use. I would however welcome a software that can record and edit in one package as I have to do a lot of file transferring which can be pretty frustrating.
Gavin Mills
This looks like a great tool that my clients can use for their video needs. I help small business owners create the strategies & tactics to drive traffic (offline and online) and this is complementary – great stuff you guys.
Gavin – PowerfulMarketingResults.com
Annie,
Thanks for sharing this product – I have used Camtasia and gotten great editing results. Having another resource such as trakAx – especially one geared for small business – is a great feather in the cap. I like the fact that they’ve tailored a mobile app for editing. I will certainly look into trakAx, and I am grateful for this post.
Annie, looks like an intriguing asset for small business. We’ve been working on videos of our own, so it’s something I’ll definitely be checking out.
John Hallquist
I’ve used free versions like HyperCam which have worked great for recording the desktop and sound for my video tutorials on computer information technology. However it doesn’t contain any editing features so I’ve been limited with Windows Movie Maker. This seems like a nice and inexpensive video software. I might have to try it out.
This is a terrific product which I have used for the last year. I previously owned FCP, yet didn’t want to go that route again, and this product was an terrific, affordable alternative. I have had nothing but good experiences with TrakAxPC and their customer support (on the rare instances I needed it).