PR Newswire’s iReach Gets a Makeover



NEW YORK, Aug. 30, 2012 /PRNewswire/ — PR Newswire today unveiled a newly designed website for iReach, its cost-effective, online content distribution platform;  a redesign that improves site navigation, provides informative content to help professionals make more strategic communications decisions and simplifies the order process.

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Leveraging the powerful online network that PR Newswire has established over the past 58 years, iReach allows users to easily upload, proof and distribute content to a network of thousands of websites reaching an audience of millions, without a membership contract or annual fees.   With customers ranging from PR professionals and marketers to small business owners and SEO specialists, distributing online press releases through iReach helps drive website and blog traffic, boost search engine visibility, generate brand exposure and increase sales.

“Since its launch in 2011, we’ve been surveying our customers for their feedback and enhancing the iReach service to ensure that it is both turnkey and delivers the highest value to them,” said Nicole Guillot, senior vice president, Global Product Management, PR Newswire.  “The new site is not only designed to be more intuitive, but also to inform our audience of the benefits that online content distribution can bring to their overall communications strategy.”

In addition to a new layout and easier navigability, the new website includes content to help users identify how different types of professionals are utilizing iReach, better understand the various forms of content that are suitable for distribution via iReach, as well as provides beneficial press release writing tips.

To explore the new website and learn more about iReach, visit

About PR Newswire                               

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

Meryl Serouya
Marketing and Communications Associate
PR Newswire


SOURCE PR Newswire Association LLC

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