Silicon Valley Veteran Kate Gerwe Joins as CMO


SAN FRANCISCO, Aug. 24, 2012 /PRNewswire/ —, the leading provider of online management tools for small and micro-businesses, announced today that Kate Gerwe has joined the fast-growing company as Chief Marketing Officer. An expert on driving rapid growth in the tech sector, Gerwe now leads the company’s marketing strategy, including the launch of additional integrated services for small businesses., the fastest growing micro-business platform in the U.S., has over 870,000 users worldwide who streamline core business functions with the company’s free online system. The platform provides customizable invoicing, business document templates, marketing solutions, tailored Web pages, storage and support, and more—all accessible via an intuitive dashboard from any browser, tablet or smartphone. With major investment capital funding, the company is building on its success to enhance its offerings and build a global micro-economy connecting micro-businesses everywhere.

“We’re excited to have someone with Kate’s knowledge and depth of experience on board,” said Ron Daniel, CEO of “Kate understands all facets of the tech sector, from development to delivery, and we’re thrilled to have her insight and expertise as we launch the many enhancements and tools we’ve planned for our customers.”

In a Silicon Valley career that spans more than 20 years, Gerwe has worked with startups and established tech sector leaders alike. She served as CMO at Proxio, a global marketing platform serving the real estate industry, and as COO at Lucid Design Group, a company that pioneered real-time energy monitoring. In addition, Gerwe was VP of Marketing at People Power, a cloud-based energy management platform.

Gerwe’s large enterprise experience includes a corporate partnerships leadership role at Yahoo!, where she managed marketing relationships with key partners, including PayPal, AT&T, Verizon, Rogers Cable and American Express, and helped grow the Yahoo! Broadband business from one million subscribers to more than 10 million and increase revenue from $50 million to $200 million in just three years.

Prior roles include a VP of Marketing position with AOL’s small-business segment, where Gerwe managed marketing to five million AOL subscribers, and several key positions within Netscape, including Director of Strategic Planning and acting VP of International Marketing, where she led the company’s international website expansion. Gerwe has a BA and MBA from Stanford University.

“ provides entrepreneurs and small-business owners with an incredible array of tools and services, and an unparalleled connection to a vibrant community,” Gerwe noted. “I’m thrilled to be a part of it and look forward to building on our rapid growth and expanding our user base to empower small businesses and micro-businesses everywhere.”

Learn more about at the company’s website:

About SohoOS
SohoOS ( is a free online business management platform that empowers micro-businesses and freelancers worldwide with the management tools they need to flourish. With a growth rate of over one thousand small businesses joining daily, SohoOS, available from any browser or Web-enabled mobile device, helps growing businesses compete by offering a powerful suite of web-based tools for their operations. SohoOS’s ultimate goal is to establish a new global micro-economy where small and micro- businesses interact and collaborate with each other to efficiently grow their business.  Privately funded by Mangrove Capital Partners and Morgenthaler Ventures, SohoOS is based in San Francisco.


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