Spotlight: Deborah Shane Has Insights for Small Business Owners

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Deborah Shane So many small business owners keep their eyes down, working in their businesses rather than on them (a la Michael Gerber, author of E Myth), much to their own detriment.

But according to Deborah Shane, branding and media strategist, you need to keep your eye on the big picture. Her aim is to help small businesses put the pieces of the puzzle together and succeed. She offers some small business insights in this spotlight interview.

Shane says:

“Having a big picture in life and business is a blueprint, road map, and plan for how you are going to proceed and succeed. We all need more horsepower, a compass and a GPS today. Knowing why we do what we do, whom we do it for, and how we reach and market to them helps us stay on track and growing.”

Change is a Good Thing

Shane lives by the mantra:

“There’s change in opportunity and opportunity in change.”

Her professional background is varied. Before becoming a small business expert, she was a professional singer/published songwriter, teacher and award-winning broadcast radio sales professional.

In 2006, she decided to pursue her passion and help people through career transition, business development and professional advancement. Since then, she’s helped individuals move forward in their careers and their businesses, while focusing on branding and marketing strategy.

She’s also written a book: Career Transition – Make the Shift: Your Five Steps to Successful Career Reinvention.  Additionally, Shane authors a blog on her website and contributes to several national blogs, including Small Business Trends (see her articles here).

Small Business Insight: Use Radio

In addition to running her own successful online radio show (which just hit 100,000 downloads), Shane helps small businesses set up their own radio shows and podcasts. She says that these tools play well with other media and marketing activities, and that they’re fantastic for branding:

“As a small business, having a radio show and featuring others can open doors for new connections, show your expertise and credibility and build your brand reach.”

Five Success Insights

Shane says when she started her consultancy and training company in 2007, her goal was to help people be armed to succeed in the 21st century. Being honored as a 2012 Small Business Influencer Champion, she says, tells her she’s on the right track:

“Through blogging, radio, training, speaking and my book, “Career Transition-Make the Shift,” being honored as a SMBInfluencer Champion 2012 is the ultimate peer honor and recognition for doing what I love and do best!”

Shane has happened upon five “success insights” as she has grown her business over the past five years:

  • Know yourself
  • Love what you do
  • Give people reasons
  • Always be relevant
  • Ooze confidence

This is one of a series of spotlight profiles of key players in the 2012 Small Business Influencer Awards.

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Susan Payton Susan Payton is the Communications Manager for the Small Business Trends Awards programs. She is the President of Egg Marketing & Communications, an Internet marketing firm specializing in content marketing, social media management and press releases. She is also the Founder of How to Create a Press Release, a free resource for business owners who want to generate their own PR.

10 Reactions
  1. Susan, Thank you all so much for this awesome spotlight and voting me a Top 100 Champion this year! I am honored to be a part of such a quality community and team here.

  2. Thank you for this. You are definitely. I am also just starting to host my own radio show locally here. It is very important for my target market to know me first, before liking, trusting and trying my products. Only then, that maybe they will start to buy from me. So thank you again.

  3. How easily can an SMB get into doing their own online radio show?

    • Robert, actually , VERY easily! I suggest you go to my show page and look at it and the platform I use. to chat more about it with you!

  4. Susan: What an inspiring spotlight post on Deborah Shane!

    Robert: I am using BlogTalkRadio too. Do you want to be my guest in the near future? 🙂

    • Martin, thanks, Susan did a fantastic job on this!I’m actually amazed more people don’t know about BlogTalkRadio. It’s on of the most turn key platforms!