Image Matters. The look and feel of your website says something about you. And so do your headshots and company logo — or the lack thereof. I don’t think the impact of image is going away any time soon.
Sure you can get around it, but you have to work harder to convince people that you actually know what you’re talking about. When you look the part, however, the battle is a little easier. So, make your company image work for and not against you. You can start by using what you have.
Use What You Have
I am a huge advocate of hiring a team and getting some help. But I understand the reality of small businesses — sometimes you just don’t have it.
It’s a classic situation: You need to purchase three items, you only have the money for one.
Well, instead of the blow to progress the strain a tight budget can toss your way, you can get busy using what’s already in your pocket.
In other words, if you have money, then find the right people and pay for their help. But if you have more time than money, then update your skills and do certain things yourself.
Every Small Business Needs
- A logo: a visual representation of the company.
- Head shots: so that prospective clients can put at least one human face with your business.
- A header: to help brand your website with your company look and feel.
- Product images: to display what you have to offer.
People want to see what you have and who you are. The pictures and images associated with our personal and professional brand, effects public perception — and often times spending.
If it’s that important, then those images need to be crisp and engaging.
Consider paying for a quality logo and product images. And if there’s no one with a strong eye for photography in your inner circle, then you may need to pay for a quality headshot as well.
Once these items exist, then you can add them to your business cards, website, brochures, posters, flyers, catalogs — where ever you need them.
It’s the digital age and information travels from one side of the planet to the next in seconds. Create the kind of visual message that says what you want it to say.
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