IRC Rebrands as InsideIQ Building Automation Alliance

NASHVILLE, Tenn., Oct. 8, 2012 /PRNewswire/ — The Independent Representative Council (IRC) has a brand new name—InsideIQ Building Automation Alliance—to complement an exciting new brand.

A group of independent contractors specializing in building environmental and security-system controls and services, the InsideIQ Building Automation Alliance includes 47 member companies who work together to provide building owners and operators with a one-stop resource for enhancing their indoor environments.

According to Bruce Michelson, president of the Alliance, the new name is part of a comprehensive rebranding initiative designed to promote the group’s customer centric local presence as well as its ability to compete alongside the industry giants. Included in the rebranding campaign are a new logo, new design standards, a nationwide marketing communications campaign and a new web site.

“Our member companies employ over 4,200 people, and generate more than $1.1 billion in annual revenue,” Michelson said. “The combination of our ability to scale our resources for large and small projects alike, along with our on-the-ground expertise in local markets gives us a competitive advantage in both market knowledge and service capabilities.”

“As a result, we think the time has come to bring an entirely new face to the market. Our enhanced identity and look take us to a whole new level, and emphasize why InsideIQ is in the best position to deliver innovative building controls and services for long-term business ROI,” he added. The 47 member companies from across the United States, Canada and The Netherlands will convene in Nashville, Tenn., October 14-16, 2012 to officially launch the new organization and its rebranded web site.

While each InsideIQ company has its own culture and values, all members are trusted, independent, local solutions-oriented experts in building automation, energy management, comfort and security. They are progressive, innovative companies focused on best practices within the industry, Michelson explained. “Because each of our members is independent, the customer comes first and our members can make quick decisions to implement the best solutions, regardless of manufacturer, to meet a customer’s needs,” he said.


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