If you’re looking to establish yourself as an expert in your field, there are few strategies that work better than writing a book. They’re a big deal to most people, and we all read them to find out about topics we’re interested in.
But don’t expect that you’ll make it to the top of the New York Times Bestseller list simply because you’ve written a book. Most authors, especially in the fiercely competitive business book field, won’t make a living writing books. But that doesn’t mean you shouldn’t consider writing one.
As a matter of fact, here are 5 reasons why you should write one:
1. People Take You More Seriously
There’s something about having a book or two on your resume that makes people sit up and pay attention. Which is surprising to me, because it’s actually pretty easy to write one (granted, I write for a living, so it might be a tad easier for me).
If you’re a small business owner, having written that book might be the one thing that sways a potential customer to buy from you.
2. You Get to Share Your Knowledge
As a business owner, you know a ton about your industry. You’re likely sharing your expertise on Twitter, Facebook and your blog, so writing a book should be a natural extension of that. Getting it all out of your head and onto paper can help you help others.
3. You’ll Get More Customers
Again, writing books makes people trust you and your brand. If you’re looking for a way to get introduced to more potential customers, a book is a great way to do it. Just make sure you’ve got a solid marketing plan  in place so that people know about it.
4. You’ll Get More Speaking Opportunities
Conferences and trade shows love inviting authors to speak or participate in panels. Your book is your ticket to speaking gigs. You can pitch conference organizers on a topic that relates to your book, or participate in a discussion on a subject you know well.
5. It’s the Ultimate in Content Marketing
You know that blogging and social media are part of a content marketing strategy, but everyone can do that. Not everyone makes the effort to write a book. By being one of the select few, you can go further than you can with the lower levels of content marketing and also use social media to promote your book  and your expertise.
The bonus? You’ll have plenty of fodder for your blog and social channels.
You don’t even have to write the book yourself if you’re not a prolific writer. That’s where ghost writers come in. You get the credit and you get a book that is well-written.
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