AnyMeeting: Web Conferencing That Scales With Small Businesses

For small businesses that need to use technology to host meetings, webinars, or chats, it can be difficult to find a program that is both affordable and able to scale with the company’s needs. Free services may not have all the tools needed for certain functions, and enterprise solutions have an abundance of features but aren’t always affordable.

That’s why web conferencing service provider AnyMeeting has a pricing model that gives small businesses different options to work with as companies grow.

As the above screenshots show, AnyMeeting offers a free version that is supported by advertising for small businesses looking to keep costs low (bottom screenshot), but it also has paid versions available for both meetings and webinars where users don’t have to deal with advertisements (top screenshot).

AnyMeeting, which was designed specifically with small businesses in mind, enacted this pricing model in 2011 in order to give users more options and flexibility as businesses evolve and grow.  If you don’t have a budget for conferencing when your company is very small or a very new startup, you can choose the ad-supported version and still have the same kind of tools to use as much larger organizations.  Then as your company grows and your budget has more room, you could choose to opt for a paid version of the product and eliminate the ads.

Said David Gerkin, AnyMeeting’s Vice President of Business Development:

“There are many players in web conferencing, many large players who serve small business, but it’s not their exclusive focus. At AnyMeeting, small business is what we are all about.  So we’ve got product pricing and integrations specifically focused on small business today and that will be our focus going forward.”

AnyMeeting, which just announced a new integration with collaboration server Zimbra, is available as its own web conferencing service, but is also available within collaboration services used often by small businesses, including Google Apps, where AnyMeeting is currently the second most downloaded productivity app.

Said Gerkin:

“On the integration side, we are increasingly integrating with those platforms used by small businesses. Zimbra serves 85 million users, which includes enterprise, but it also includes tens of millions of small businesses as well, so it’s important for AnyMeeting to be there.”

AnyMeeting, which was formed in 2009, currently has more than 200,000 small business users. The company is based in Huntington Beach, California and has a team of 14.

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