Are you on LinkedIn? Is your company on LinkedIn? If you and your company are on LinkedIn, that’s a good start. But the question then becomes, “Why are you on LinkedIn?”
How is LinkedIn part of your marketing plan? How can LinkedIn help you achieve your business goals? LinkedIn has become THE social media or social business tool for business people, including CEOs, business owners and entrepreneurs – for business marketing, networking and hiring.
LinkedIn, in the business community, is becoming as essential as having a website. That’s how important it is for you to be on LinkedIn. But what also is vitally important is how you use LinkedIn on a regular basis.
Here are two observations:
1) The learning curve and the amount of time involved with social media is more than most business people have time for.
2) The fear of being left behind as business and technology continue to rapidly change is on the minds of business people.
Social media can be overwhelming. That’s why the book, “LinkedIn Marketing: An Hour A Day” by Viveka von Rosen (@LinkedInExpert) is a book you’ll want to not only read – but refer to over and over again.
I met Viveka through LinkedIn and then started to attend her #LinkedInChat every Tuesday night on Twitter. That’s how I discovered the book. The book is an A to Z, soup to nuts, crosses every “T” and dots every “I” on how to plan and organize your LinkedIn strategy; and effectively make LinkedIn work for you and your business. All in an hour a day.
I admit I was skeptical about it just taking an hour a day. I tend to be a “get it done NOW, kind of person.” But with LinkedIn, the success is in the details. The author has systematically organized the book as a 5 days per week, an hour a day, business plan that spans 23 weeks. She addresses all the in’s and out’s, why’s and how to’s of using LinkedIn.
What I like about the book is how detailed, easy to read, simple to use and well organized it is. It’s manageable, doable and practical for business people to read, understand and put into practice quickly. You won’t feel like your back in school reading a textbook. The book is part of the Wiley book series, An Hour A Day.
Here’s how Viveka takes you through LinkedIn each week:
Weeks 1-2: Get Started: Prepare your LinkedIn presence and define your goals.
Weeks 3-6: Ready, Set, Profile: Make yourself findable and unique to stand out from the crowd and your competitors.
Weeks 7-9: Use Your Company Profile For Branding and Positioning
Weeks 10 -15: Creating And Managing A Network That Works: It’s all about connecting and managing your network that will bring the results and success you’re looking for.
Weeks 16-18: Getting Strategic With Groups: Building your network and creating relationships.
Weeks 19-22: Get Strategic: Getting to know other LinkedIn options to further build out your reach.
Week 23: Putting It All Together
The book also addresses how to optimize your time, LinkedIn ads, mobile apps and other tools. It’s like an encyclopedia for LinkedIn. Remember, as it states at the end of the book, LinkedIn was created:
“. . .to help you make better use of your professional network and help the people you trust in return.”
LinkedIn has enormous potential for you as a business person, as well as for your company. It’s also an opportunity to meet other business people that you might not otherwise ever meet and possibly do business with.
Remember, business is about relationships. LinkedIn can help you generate and nurture those relationships for greater, more consistent business success.
Whether you’ve been on LinkedIn a while and have 500+ connections or you’re just starting out on LinkedIn, the book can help you move your business forward.