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Fear Is Small Business Enemy: WTF is Biggest Ally

A small business entrepreneurs biggest enemy is FEAR and its biggest ally is WTF – Working Through Fear.


Karl Albrecht, Ph.D., is the author of more than 20 books, including Practical Intelligence: the Art & Science of Common Sense. In an article posted on Psychology Today,  he says:

“There are only five basic fears [1], out of which almost all of our other so-called fears are manufactured (which are not listed above), and that the more clearly and calmly we can articulate the origins of the fear, the less our fears frighten us and control us.”

How we can free ourselves from the roadblocks that our fears can create?

Fear Is Mostly An Illusion

Most of the things we think we are afraid of are NGIR – not grounded in reality. We mostly make mountains out of molehills, usually working ourselves up into crazy frenzies that zaps our energy and self confidence.

Have you been asked to speak, or is there a project you want to pitch for, or meet someone who you think wouldn’t want to meet you?

Perspective and Action

Say yes to speaking, pitch for the project and ask someone you know to make that introduction. It’s your perspective of the outcome that creates the fear instead of taking the action, which can help you work through it.


If we are to create the habit of being fearless, we must practice working through our fears. This is where networks, support systems and family can make a big difference.

Reach out to trusted people, or professionals and get some encouragement and help, if you can’t do it yourself. Don’t go it alone.

Building More Confidence

The best way to work through fear is to network both in person and online. Blend the two, so that you are working on your interpersonal and communication skills and watch your confidence soar.

Join the chamber and get on a committee, or become an ambassador. Volunteer in the community and help others. Find a mentor and help them with a project they are working on.

Go Inside For The Answers

One of the main themes of my book is “everything you need is already inside of you.”  All the answers are there about what you do and don’t know.  Value and trust who you are and what you have done more. Whatever you need to learn or add, learn it, add it.

It is not possible to underestimate how inspiring Eleanor Roosevelt’s You Learn by Living: 11 Keys for a More Fulfilling Life [2], still are after more than 50 years since it was first published. In her second key:

“Needing to face the great enemy, fear:  You must do the thing you think you cannot do.”

If we keep working through our fears and put them into their sober perspective, we will be freed to succeed. The rule about fear is simply to do the thing you fear the most 10 times and you will not fear it anymore.

Try it. What do you have to lose?

WTF – Work Through Fear.

WTF [3] Photo via Shutterstock