RetailMeNot Facebook App: Improved Targeting

More and more consumers are steering away from traditional paper coupons in favor of electronic deals and coupon codes. But not only can these electronic coupons be more convenient for consumers, they can also allow for more effective targeting and analytics options for the businesses that offer them. And since social media sites hold so much information about their users and their interests, it only makes sense that these sites could assist businesses better target deals to their best customers.


Coupon website RetailMeNot just launched a Facebook app that recommends deals and coupons based on users’ Likes and interests.

The RetailMeNot site, which currently boasts more than 500,000 offers a year, can often seem overwhelming for consumers looking for deals. But the new Facebook can help make these offers more relevant to consumers, and thus more effective for the businesses that submit offers.

Users of the RetailMeNot app simply give it permission to see their Likes, and then they can also select a few of their favorite retailers in order to get an even more personalized feed of offers and coupons. Then, over time, the RetailMeNot app also takes into account the offers that users click.

The photo above shows the Facebook app, which includes a customized feed of coupons and offers. It details how much of a discount the user can receive, the expiration date, and more personalized information. Users can also save coupons and add favorite stores to their preferences.

Coupon codes can be submitted by any online retailer, and printable coupons that include scannable bar codes can be submitted by local stores. In addition, the site allows businesses to submit sales or shopping tips that just give consumers information about saving money.

To submit a coupon or sale, you need only create an account and then provide the name of the retailer, type of deal, and any other information necessary for shoppers to redeem the offer.

Offers are then reviewed by the site and often go live within a few hours. You can then track how many users have redeemed your coupon and how much they saved.

RetailMeNot was launched in 2006 and is owned by Whale Shark Media. RetailMeNot also offers a coupon app for iPhone, as well as a weekly email with a stream of recent deals.


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

2 Reactions
  1. Cool tips and tool. This should be extremely helpful to small businesses. Thanks for sharing.