Buy It Now

To get your prospect to make one buying decision they have to make four decisions –

– Buy it (at all).

– Buy the right thing (the thing you offer).

– Buy it from you.

– Buy it now.

If you convince the customer to make only three of these decisions, you missed the sale.


How do you (your people) show prospects that it’s in their best interest to make these four decisions – especially the last one?




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Larry Janesky

Larry Janesky Larry Janesky is the Author of Think Daily for business people - a collection of daily business tips. He is an award wining author and the founder of a number of successful businesses, most notably Basement Systems and Dr. Energy Saver.

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