Scoop.it, the digital magazine creation platform, just launched a redesign of its news curation platform that aims to give users a cleaner design and easier ways to share and customize their content. This redesign seems to be aimed particularly at online businesses and professional publishers that are looking to gain more web traffic and social interactions through their content, since it opens the door for more customization and a more professional overall look. One new feature is called \u201cInsight,\u201d which allows users to add commentary or personalize the content they post in their stream. So for instance, if a user wants to add an article or video to their topic page, they can first include a brief description or opinion piece about it so that it isn\u2019t seen as simply recycling old content. Other changes include more social integrations, allowing users to sign in with existing accounts and view their connections on other sites along with the content they post; real-time notifications and a stream of users\u2019 activity on the site; and a new user interface with larger images, better readability, and an improved publishing format. When creating an account, you can use your existing Facebook, Twitter, or LinkedIn accounts to sign in, then you can choose your interests and create tags or keywords based on the type of content you would like to see. Scoop.it then crawls through its content to find the most relevant items that you can browse and select. The photo above shows the community section of Scoop.it, showing users and their topics of interest, along with a real-time notification stream on the right. For those who use the site, the changes simply mean a more professional looking and customizable layout, with easier ways to interact with other users and share content through various social channels. But even for those who don\u2019t have an account, the changes could mean more growth for the site and thus more content discovery, which could drive traffic to small online publishers and businesses even without ever visiting Scoop.it. The site offers a basic account for free, along with a pro version for $12.99 per month and a premium business version for $79 per month, which offers more branding, analytics, and content optimization options. Scoop.it launched publicly last November, and this is the first major redesign for the site that allows anyone to curate and share online content in a digital magazine format. This redesign comes just after the site announced new integrations with SlideShare, Hootsuite and Buffer, in an effort to help users optimize their content marketing strategies through social media publishing.