As we move into 2013, many things are changing. Among those changes is the way some online small business owners and entrepreneurs are monetizing their business Websites. We’ll look at this and other innovations in our New Year’s Eve edition of the small business news roundup. If you think of any trends we’ve missed, be sure to mention them in the comment section below.
Cutting through to new innovations. Former editor of Gizmodo and Gawker Media’s gadget blog Brian Lam has created a whole new kind of online business model. The Wirecutter challenges traditional online publishing approaches that depend upon increased volume to drive more advertising revenue. Instead, Lam has created a new twist on an old idea, and it could be the wave of the future! The New York Times
It’s resolution time! With the New Year comes new resolutions and Daniel Kehrer has 13 of them here. From fixing your Website to improving your customer service, to becoming a better Twitter user to nurturing leads, there are probably scores of things you would like to accomplish in your small business in 2013, and we’d like to know your plans, too. BizBest
Changes in Strategy
12 lessons learned. Online business owners use blogs almost without exception in their marketing, communications, and networking, but the craft of blogging continues to evolve. No matter what your business model might be in the New Year, blogs will probably still be an important part of the equation. Here Jane Sheeba talks about some of the lessons she learned in 2012. ProBlogging Success
New house rules. Social marketing is changing too as the New Year dawns. Some of the major shifts include Facebook’s promoted posts, a way to pay to insure specific posts definitely wind up in more of your fans’ news feeds. One social marketing coach and strategist teaches how to take advantage of the new feature to get your message out more effectively. Andrea Vahl
Content marketing mojo. Content marketing is one of the biggest trends heading into 2013, especially for online businesses. But content marketing itself has many trends that bear watching, trends that may prove very important in your online marketing and networking strategies. Here are seven trends in particular that will probably be used by you and your competitors soon. Ragan’s PR Daily
King of curation. One growing trend mentioned time and again in content marketing is content curation. However, a recent post claims it’s tough to see profit from this technique unless you own the platform upon which content is being collected and shared. Without control over sites like Facebook where businesses are building all their “social capital,” value can be lost with a single policy change, critics argue. Curation Traffic
Practice makes perfect. Not all new trends involve the Internet, at least not directly. For example, one of the first steps Jesse Jacobs, founder of Samovar Tea Lounges, took was to eliminate WiFi from his establishments to create a place of contemplative peace for his customers, many of whom, ironically, are part of the tech industry. Jacobs preaches a new approach to entrepreneurship and to living that may become a dominant trend in the New Year and beyond. Jonathan Fields
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