20 Tricks of the Trade to Develop Superior Customer Service

customer service tips

Every brand has a mandate to attract new customers at all times. Indeed, attracting new customers is one sure way to guarantee funds without going bankrupt.

Everyone has an opinion about the way their customers feel towards them. The more you show that you care about your customer, the more they’ll likely want to continue patronizing you and recommending new customers.

With that in mind, providing good customer service to your clients should naturally be a major priority in your day-to-day schedule.

Here are 20 “tricks of the trade” to develop superior customer service that will also attract new customers:

1. Respond to Clients as Soon as Possible

Speed is everything, especially when a client is requesting something that’s time sensitive. When you respond to your clients swiftly, they are satisfied and will hold nothing back at recommending your brand.

2. Keep Clients Updated

Let your customers know what you’re working on and how things are progressing, give them reinforcement that they’re involved. Hence, you must bring your customers up to date – always.

3. Show Them You Care

Put your customers first. It’s rare to find good customer support, but you can get a jump on the competition and attract new customers by focusing on this crucial area of your business. Show them you really care and you will earn their patronage.

4. Listen Carefully

Do you clearly understand the needs of your customer? Listening intensely to what they have to say creates a great rapport.

5. Understand Your Customer’s Needs and Meet Them

Listen to the “voice of the customer” and take action accordingly. Listening to customers can be done in many ways. For example, using feedback forms and satisfaction surveys. Listen to ensure decisions benefit the customer as much as your company.

6. Be Consistent

Customers expect consistent quality of service. Acting nice today and acting nasty another day will only scare your customers away. Be consistent and follow through. Let them know that consistency is really what you are about.

7. Open Communication Channels

The customer wants to contact you in many ways – face to face, by mail, phone, fax, and email – and will expect all of these communication channels to be open and easily accessible. Therefore, put in place adequate measures to be reached when you are needed.

8. Reward Customers

Put in place an adequate reward system for your customers. When you do this, you increase the confidence customers have in your brand. Reward them adequately and on time for that which you have gained from them.

9. Know Your Customer Value

One way to know this is to interact highly with your customers. When you are close to them, you are able to draw an inference on what they want. Mingle closely with them to gain whatever information necessary.

10. Stay in Contact

Encourage customers by staying in touch with them through a blog, newsletter, or some other means that affords ongoing communication. Just ensure that you keep the conversation going.

11.Don’t Make Promises Unless You Intend to Keep Them

Reliability is crucial to any good relationship and good customer service is no exception. Think before you make promises – because nothing annoys customers more than a broken one.

12. Deal with Complaints

No one likes hearing complaints, so it’s little wonder why many hate when folks complain. Deal with customer complaints maturely and you will reap the benefits of good customer service.

13. Be Helpful – Even if There’s No Immediate Profit

Be open to being helpful at all times. Do not be nice only when there’s a reward in it for you. Helping your clients, even when they least expect it, will impress them and build their trust in you.

14.Take the Extra Step

If you want to provide good customer service, go beyond what your clients want. Going the extra mile surely adds a sense of satisfaction.

15. Stay Loyal

Loyalty is key to attracting new customers. When your existing customers know that you are loyal, they hold nothing back when it comes to introducing new customers to you and your business. This is marketing that is done passively for you.

16. Introduce Promotions

In a bid to get your customers glued to your brand, introducing mouth watering promotions can act like magic. Promotions that provide true savings and value causes current customers to introduce others to you and your business in an effort to pass those savings along.

17. Throw a Party

Here’s a thought. Why not throw parties for your customers? It’s an opportunity for customers to meet, for you to cultivate relationships with them, for you to gain an understanding of what they want and why they purchased from you, and it builds a sense of community – they might even bring a friend. Lexus, the luxury vehicle division of Toyota Motor Corporation, has programs such as this in place.

18. Keep Them Up to Speed

If the need for you to raise prices occurs, inform your customers in advance. Their feedback will serve as a good measure to know if they welcome the change or not and it also provides them the opportunity to make purchases prior to the price hike.

19. Be Appreciative

Say thank you at all times for your clients’ patronage. Never feel above being thankful.  After all, you are in business because of them.

20. Build Trust

There are various ways in which you can build trust and providing consistent value is one of them. Decide which works best for you and carve a niche around it.

Master these items above and before long, you’ll be amazed at how loyal your customers become to your brand.  Never forget that more customers, equals more profit. Therefore you have all the opportunity in the world to increase your customer base by putting in place top notch customer service.

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Valentine Belonwu Valentine Belonwu is from Nigeria and is the Founder of Business Gross, a site designed to help individuals understand that the economic and political climate is crucial when mapping out a quality financial strategy in their lives.

32 Reactions
  1. Mark @ ThinkTraffic

    Thanks for the tips valentine.
    I hope I already do all of these things, but there is always room for improvement isn’t there?

    I think in what I do (SEO) customer service is particularly important, because a lot of people don’t really know what SEO is and what I actually do. I do try my best to keep them in the loop of course.

    I guess I should ask my clients how well I do that!

    • Valentine Belonwu

      Hi Mark,
      When it comes to customer’s service, no one is perfect, there is always a room for improvement.

      Thanks for your comment and hope to see more of you here 🙂

      All the best!

  2. Great post. I was particularly drawn to your last point about building trust. In fact, I may even say that another appropriate title for the article would be “20 Tricks of the Trade to build trust with your clients.” In any business, one of the toughest hurdles is building credibility. If you’re already entering a market with many competitors, why should somebody trust ‘the new guy’ over a number of other established businesses. If you’re entering a new market or offering a new type of service, how do you get people to buy into your value proposition? That is, how do you get people to ‘trust’ that the new type of product or service you’re offering really provides the value that you say it does? What you are in fact suggesting is to show people the ‘human’ side of your company. By communicating, listening and responding to customers as you mention, you are showing them that not only do you really care about their needs, but also that you are in fact a person behind the company. A person who is willing to adapt to the needs of customers, that will respond to complaints, that will go the extra mile. Suddenly, you are no longer just a faceless company, but a ‘human’ company. I’m always surprised when I call a company and reach a live person right away instead of an automated machine. It automatically makes me feel more valuable as a customer. If you can make your customers feel valuable, you’ll certainly boost your credibility.

    • Valentine Belonwu

      Hi Josh, Making ones client valuable is the key to credibility, which is very important as an entrepreneurs. Thanks for your valuable comment

    • Valentine Belonwu

      I also agree with trust because nothing beats keeping your promise in building that trust.

      Trust is the very spice that keeps our relationships running smoothly. It is not just a task you have to do, but it is a covenant you enter based on faith and confidence. It will all come down to moral values and ethics you hold dear, where your competence and humanity will shine through 🙂

      Thanks once again.

  3. Great post, Valentine. The throwing a part idea is a great example of what truly exceptional customer service is. It’s all about going above and beyond for them to meet their needs. Thanks for sharing this great info with us.


  4. When I’m the customer, I appreciate customer service reps that are honest when setting expectations. I don’t care that the wait for a table at Cheesecake Factory is 2.5 hours, but if you tell me it’s 1.5 hours and it takes 2.5 hours I’ll waste an hour waiting in your lobby and will become increasingly frustrated. Setting and managing expectations is key.

    • Valentine Belonwu

      Hi Robert,
      I agree with your point, setting and managing expectations is the key which is a must when it comes to customer’s service.

      I am glad you find the posts helpful and thanks for your valuable comment 🙂

  5. These are things us entrepreneurs should already be doing but it’s a great reminder to read over them. Thanks!

  6. Valentine Belonwu

    Hi, as an entrepreneurs, it’s always good to pay more attention to everyone customers. Glad you liked the post.

    Thanks for your comment 🙂

  7. Valentine Belonwu

    Hi Roberts the idea of throwing a party is showing how devoted you are to your clients and sought unification. Thanks for your comment

  8. Thanks for sharing these tips! I guess, great customer service is not an option.. but a MUST. I think that with the merge of social media and customer service, businesses shouldn’t forget to find new ways of addressing customer issues/complaints that will show your maturity, transparency and genuine interest to help.

    • Valentine Belonwu

      Hi Marissa,
      I agree with your point. Nothing works well in a business without having a great customer’s service and this is why every business owners should learn and focuses more on their customer service.

      Thanks for your awesome comment and hope to see more of you here. 🙂

  9. Thanks for contributing, Valentine. Are these lessons you learned from running JustRetweet?

    – Anita

    • Valentine Belonwu

      Hi Anita,
      Thank you for given me this opportunity here. Everything I wrote on this post were based on my experience running JustRetweet and also most especially working with you 🙂

  10. Great list! I love great customer service strategies, and especially like #17. Nice to see a large corporation (Lexus) make a personal connection like this with their customers.

    • Valentine Belonwu

      Hi Shep,
      Thank you for stopping by and leaving your comment. Glad you liked this post.
      Hope to see more of you here 🙂

  11. Hi Val,
    Customer service is one area of business that must be taken with a great deal of seriousness. If you neglect your customers, you neglect your business. Most successful businesses today have a solid customer service.

    Excellent 20 points. I think throwing a party is exceptional and puts you above others.

    Thanks for sharing

    • Hi Bro,
      Thanks for stopping by, I agree with you, Customer service is something every business should take really serious if they wanna succeed on their business.
      Glad you liked the post, hope to see more of you here.

      Thanks 🙂

  12. Good list! I think I might just print it out and go over it at our next staff meeting.

  13. Amazing points! I like the points 3, 4, 11, 14, 15, and 20. This post is very helpful to me not only because of my job but also in dealing with my friends and family. Thanks!

  14. Very interesting article! I will be putting more efforts to have my team follow these. I agree, no customer service team is perfect but this is a good start of being in the right track towards excellence.

    • I work for an international brand and i joined this brand recently i was wondering how i will get customer

      service tips thanks Valentine ill be the best in customer service come end year.

      elijah KENYA

  15. Hi Valentine,

    Spot on. Just recently discovered this article you wrote over 2 years ago..Loved reading it. In the end, the most minimum requirements to provide good customer service really come down to two things in the end; to LISTEN well carefully and to RESPOND asap (just to show that there’s really a person taking care of them) as described by point no.1 and no.4 in your article. Many businesses unfortunately don’t realise those for some reasons.

    We regularly blog about customer experience also and one of our articles really resonates well with your idea! You can check it out https://www.bornevia.com/blog/building-customer-first-culture-for-startup-companies/. Hope you like it!

  16. Understanding customers’ needs and meeting them is the base of a solid customer service. And while it is impossible to do it manually, tools like CRM (best ones: Zoho, ConvergeHub and Nimble) simplify the entire task. They actually help businesses to streamline customer data in one centralized repository, analyze the information, extract crucial insights out of it and proactively cater to customers’ needs and requirements. Needless to say, doing this consistently makes businesses earn brownie points from their customers.