The other change means that businesses on Foursquare will have access to more of their recent customer check-ins. Currently, businesses only have access to customers who have checked in within the last three hours.
But now businesses that don’t have the time to view the app multiple times throughout the day can see more recent check-ins after closing time, along with their most loyal customers who use the app.
So for businesses, the new policy could lead to a more complete list of customers and more information about when they visit.
Foursquare offers a lot of advantages to businesses, such as the ability to offer deals or specials to the customers who check in often or at certain times. So this privacy change could mean that businesses get a better picture of their customers who use the app and how they can best take advantage of it for future offers.
The new policy goes into effect on January 28, and Foursquare users still have control over many privacy settings, including whether or not businesses can view their location information.
Foursquare currently has more than 25 million users worldwide and over a million businesses using the merchant platform. The company first launched in 2009 and is headquartered in New York.
Foursquare Photo via Shutterstock
This can certainly be a valuable tool for businesses. What Foursquare needs to be cautious of is how its users react to new policies, a la the Instagram backlash.