A computer science background and a passion for information technology started Atul Gupta in Bhutan, India, in 2003.
But it was a move to Kolkata in 2006, and the vision to serve local Indian small businesses, that was truly the start of his business. In 2009, after acquiring over 500 domestic small business customers, Gupta’s venture shifted focus from services to product, and InSync as it exists today was born.
InSync, and its flagship product SBOeConnect, helps eCommerce merchants worldwide increase efficiency through their integrated solution. In a market lacking in integrated solutions, SBOeConnect, helping to bridge the gap between Magento and SAP Business One, has been the company’s focus for the past three years.
After establishing an initial partnership with SAP and an agreement to resell their product as part of an integrated solution, InSync made the results of a successful integration project with an individual customer public online – and received a positive response.
To date, SBOeConnect has already garnered 80 paying customers.
Through a focus on both service and product, Atul was provided unique insight into the needs of his customers. In serving his customers, he found that after a certain volume, it becomes impossible to manage an eCommerce business without an integrated ERP system – the very niche that SBOeConnect sought to fill. Leading industry competitors, such as eBridge Connections, zedSuite, and Orbis Software, lack back office ERP capabilities and none present a strong eCommerce solution; InSync provides the best of both worlds.
Available as a free trial, SBOeConnect is inexpensive in comparison to a typical integrative project approach. Implementation is $7,400 plus an annual maintenance fee of $900, all subject to variation based upon bundled services.
Initially, the finances for Atul’s venture came from family funds – InSync now operates on organic cash flow. And with a potential total addressable market of $95 million and a target of established and emerging eCommerce merchants, InSync is already profitable in the realm of $500,000.
The InSync team is nearly complete, with the possibility for expansion in the Technical realm and the need for increased strength within the Marketing Team. Fund raising may be on the cards in 2013.
As for future offerings, Atul hopes to add additional products to InSync’s existing repertoire, as well as adding products for the same market segment. With an average of one to two leads generated per day, and sales stemming equally from partner channels and direct leads, Atul and his team have no plans for exit any time soon.
InSync is set to touch the elusive $1M mark in 2013.
Improvement Photo via Shutterstock
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