5 Low Cost SEO Software Tools for Small Business

Without tools, SEO (Search Engine Optimization) is working blind. That said, tools can also be a waste of money if your SEO efforts haven’t reached the stage of profitability.

These five SEO software tools help you gather SEO information without breaking the bank:

1. SheerSEO

SEO software tools

This all-purpose tool helps you manage, monitor, and conduct SEO campaigns. While it has broad capabilities, it is most useful for watching your rankings and how your link building efforts are impacting them.  SheerSEO is available at several different levels priced between $7 and $40 per month. (They recommend the $15 option.)

Features include:

Rank tracking – This lets you know where your pages are ranking for your chosen keywords. The most useful part of this is the historical tracking, so you can follow trends in your rankings over time without needing to export to a spreadsheet.

Main referrers – This lets you know how many links you have and lets you view the top 50, sorted by most referrals or by “PageRank Boost.” This is not merely the PageRank of the link. Instead, PageRank Boost is a specially created metric designed by SheerSEO which estimates how strongly the link impacts your rankings.

Social metrics – Track how your site is shared on Facebook, Twitter, etc. The tool is good at finding sharing activity you wouldn’t normally see from the social networks themselves.

Link building – A “blog reviews” tool helps you partially automate the process of getting product reviews from blogs. A directory submission tool is also included, although this is a somewhat dated tactic.

Reporting – Use this to easily put together easy to understand reports for clients.

2. W3Optimizer [no longer live site]

SEO software tools

This product is available for $9.95 a month or $99.95 a year, putting it well within the reach of small businesses. Use the tool to analyze competition for keywords in Google, and to discover keywords used by your top ten competitors in the search engine.

The tool also offers on page analysis, and more detailed analysis of your top ten competitors, as well as detailed off-page analysis of your links and the various factors revolving around them. A content optimizer offers advice, and extras include a members forum, and a search engine snippet simulator.

3. SearchEnabler

SEO software tools

At $15/month, this product is one of the most complete & best values for money small businesses can get. SearchEnabler is useful in complete site audit, analysis as well as optimization and tracking. It also has multi-user option so in case if you have more than one website to manage, you can go for $49 version which lets you manage 5 sites.

Tools include:

Domain Analysis – Get advice on how to fix errors and optimize your domain for the search engines.

Website Crawl Analysis – Get information about how well your site is getting crawled and indexed by Google.

Content Analysis – Discover issues with your content such as duplicate titles and text, long or short titles, and more.

WebPage Analysis – Test how well optimized your pages are for specific keywords.

Keyword Rankings – Track your keyword rankings and record how they change over time without needing to export to a spreadsheet.

Link Analysis – Track the number of links you and your competitors have gathered. Detect broken links on or off your site to recover them for search engine benefit.

Tracking – Integrate your Google Analytics as well as social media sites like Facebook, Twitter, and Google+ to track your traffic and social media performance.

4. SERPs.com

SEO software tools

This one’s a bit more pricey than some of the other options, but SERPs.com does offer a monthly $48 version which is within the reach of many small businesses. One of the best features is the fact that the tool offers link metrics from SEOmoz without needing to pay the SEOmoz price.

In addition, the $48 version offers daily rank tracking for 300 keywords, more than enough for most businesses. You can manage three clients, ten websites, and export stylish PDF reports. Smart ranking alerts let you know about sudden changes in the search results, and a Google weather report lets you know if changes in your rankings were caused by changes to the algorithm.

One of the more useful features is the ability to add events, such as changing a keyword position, and track how it influences rankings for that keyword.


SEO software tools

At $33.25 a month this one’s fairly low on the price scale. The tool offers a simple step by step plan to boost search engine traffic. Keyword consultation comes with the package to help you choose which phrases to chase after, as well as tools to track your rankings and backlinks.

This is a good option for beginning SEOs or businesses that would like to handle most of the SEO themselves. For advanced SEOs, however, this tool will seem more like a refresher course in things they have already learned.


As they say:

“What gets measured gets managed.”

SEO software helps you stay in touch with your efforts and outcomes so it’s clearer what is helping and what’s a waste of time. It’s important to track your results so that you can continue making process.

At the same time, it’s important to avoid spending too much money early on in the SEO process. These tools are a good place to get started.

Do you recommend any other tools? What is the best way to leverage tools for success?

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Pratik Dholakiya Pratik Dholakiya is the founder of Growfusely, a content marketing agency specializing in content and data-driven SEO. As a passionate SEO and content marketer, he shares his thoughts and knowledge in publications like Search Engine Land, Search Engine Journal, Entrepreneur Magazine, Fast Company, The Next Web, YourStory, and Inc42, to name a few.

23 Reactions
  1. I note that DIYSEO has just changed its name recently to UpCity. The DIYSEO.com address automatically redirects to UpCity — just thought I’d mention it, in case anyone wonders.

    – Anita

  2. Pratik–
    Would you say it’s definitely worth the small biz investment for software like this? Vs DIYing it with Google’s Keywords tool?

    • Hey Susan,

      I must admit that Google’s keywords tool would allow you to research and analyze the potential keywords for your website. But the tools mentioned above are more beyond the keywords research. You’d be able to monitor your website’s performance from domain analysis, content analysis, rank tracking to crawling analysis. So I’d recommend to take help of any of the above mentioned tool to make your work easy. I use SERPs.com and SearchEnabler quite often.

      I’ve put together the ones that can be affordable by Small biz owners.

      Hope this would help.

      Best, Pratik

  3. Great post Pratik, they are all competitors of ours but I could not agree more with your final thoughts. You can try our SEO platform for free here analyticsseo.com/free
    Let me know if you need any assistance, we would love to be part of your review.

    Many thanks!

    • £99 per month to SEO one website falls out of what I would consider “low cost SEO” which is what this article was promoting.

  4. The SEO agency that wants to have the hand on your website lack of transparency regarding the actions it would be likely to apply on your website. In other words you don’t know exactly what the Agency will do to reference your website.

    Before signing any contract are you interested in the Agency’s practices. Ask him to make you a detail of the actions of SEO would perform if you sign the contract. If you have already signed it the Agency should propose as many reports as work to be done and done. The SEO fits in an iterative process.

  5. Thanks for the great post! It’s good to see how many free and low cost tools are out there for small businesses to promote themselves.

  6. But no software is free/ demo

  7. These are some good recommendations.

    I will say that if you are hesitant to spend money on this kind of thing the Google Keyword tool mentioned by another commenter is good. And Google Webmaster Tools will tell you the average position of your site for many key phrases, along with how many impressions and clicks your site received for that phrase. That impression data is only available through Webmaster Tools.

    I’d also encourage the Bing Webmaster Tools as well. They have a great key phrase research tool.

    …just to add some stuff to the conversation 🙂

  8. Hi Pratik,

    Awesome post & thanks for sharing list of such economic tools. Would love to know your thoughts on Enterprise level SEO tool. Few of my friends run an agency they are looking for such tool. Can you recommend any ?


  9. Helpful article. Thank you so much. I have recently started using this tool call Rank Tracker Tool. It tracks keyword position, alexa ranks, competitors etc. It has been great so far.

  10. Great article Pratik! Some other tools that we find helpful are Screaming Frog SEO Spider and the SEO Moz Toolbar, both of which are free. They’re great for getting started and both have paid options as well with more functionality.

  11. Ahrefs site explorer is a nice tool for the same but on the pricey side.

  12. W3 Optimizer is a dead link.

  13. I grew up reading seobook and yoast and some of others. ne’er obtained any services. however have obtained tools and education. however that’s simply however my brain works. Back then it absolutely was all concerning SEO. currently with social networking, it’s most a lot of. Being found is currently easier than before, however, for those who suppose they don’t have to be compelled to perform SEO work, they’re missing a great deal of traffic.

  14. thank you for this information . thanks a lot

  15. Nice article on Affordable SEO options.

  16. Thanks for this I am looking for something that reports and also shows strategies for finding backlink options – likely sites for getting backlinks of quality. I am practising seo in cambridge uk.

  17. Thanks for this I am looking for something that reports and also shows strategies for finding backlink options – likely sites for getting backlinks of quality