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Quora Gives Bloggers Built-In Readership

Question and answer site Quora [1] just announced the release of a new blogging platform [2]. Clearly there is no shortage of these around the Internet, but this one is a bit different. Quora plans to take the posts published on its platform and distribute them to users who follow certain Q&A topics.

For instance, if you decide to write about politics, then those who follow political topics on Quora’s Q&A platform have the potential to see your posts in their feed.


The benefit of this to bloggers is to have a built-in readership of people who are interested in your particular topic of discussion. Many entrepreneurs use blogging as a way to reach new consumers or even as a main source of income, so this new tool could provide some help when it comes to building a following, especially in the early stages. But even established bloggers or entrepreneurs could potentially use the platform to reach new people.

Quora has over 300,000 topics that fit into five categories: Business and Tech, Food and Entertainment, Politics and Social Sciences, Health and Life Advice, and Other. So within one of these general categories such as Business and Tech, there are more specific topics users can choose such as startups, science, and entrepreneurship.

So when users choose a topic or topics to follow on Quora, they’ll see both Q&A posts and blog posts within their Quora feed. Users can also search particular topics to find posts that are relevant to their interests at any given time.

This is quite different from traditional blogging platforms in that you can gain an audience for your posts without having a large following personally, though users can also choose particular Quora blogs to follow.

Quora accounts are free and so is creating a blog. Upon starting a blog, you can add topics that fit your blog as a whole, and you can include other topics for each post you create. Currently, there are just two basic themes for Quora blogs so they all look fairly simple, but they include post topics, views, and followers, as shown in the photo above.

Blogs are also visible within Quora’s iPhone [3] and Android [4] apps.