Quick Tips for Obtaining a Trademark

Have you ever been through the process of registering a federal trademark whether for your company / brand or a particular product? It is a nightmare… at least it was for me. I’ve been through the process three times – one of which was successful and the other two, dismal failures. On the two fails, not only did I not get the trademark I wanted, I was out several hundred dollars.

Now, I must mention that I went through the process on my own. If and when I ever have to do it again, I think I’ll hire a copyright attorney, not only to avoid all the hassle, but to ensure the best possible chance of success as well. That being said, anyone can register a federal trademark. You do not necessarily need to hire a lawyer, but you will need to prepare yourself for a lengthy and cumbersome process.

The following infographic from GerbenLaw is an excellent guide that will help you navigate through the process of registering a trademark with the U.S. Patent and Trademark Office. I only wish I would have had this handy through my processes.



David Wallace David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. In additions to his duties at SearchRank, David is editor in chief at Infographic Journal, a blog featuring some today's best infographics and data visualizations.

6 Reactions
  1. This is a typical government process: cumbersome, capricious and costly.

  2. David Wallace: What is the difference between a trademark and copyright? In the infographics, do you ask for permission to use similar font, letters and graphical profile like eBay, Apple’s logotype, etc?

  3. Hi Martin,

    Good question. I have a video on my Web site that explains the difference between a trademark and a copyright. You can view the video by going to this page:


    I hope it helps!


  4. Great list of tips here. It’s definitely important that you protect your trademark and brand.