Passionate fans drive one well-loved burger chain’s success. In-N-Out-Burger has grown to 280 restaurants in fives states and is worth in excess of $1 billion dollars. However, the privately held chain still operates on something common to many smaller businesses, the love of its customers.
Passionate Fans, Like Apple
More than a burger. In-N-Out-Burger is known not only for its food but for its customer service. In fact, one commentator compares the the excitement surrounding the opening of a new restaurant as similar to a new Apple product launch. Businesses focused on customers have similar impact no matter what their product. Bloomberg
The youngest billionaire. All this dedication has its rewards. Lynsi Torres, president and owner of the company her family started, has become one of the world’s youngest billionaires. Create a product or service your customers love passionately and you may be surprised at the success that follows. Mail Online
Resistance is futile. The key to this success is to create a product or service that will turn average customers into passionate fans. So good are In-N-Out-Burger’s sandwiches, that city officials sometimes plead with the chain to open a restaurant in their town. Even former MLB player Jose Canseco made the burger restaurant part of a platform in his supposed bid to become mayor of Toronto. Sports World Report
Bring Passionate Fans to Your Brand
Deliver on promises. It’s a simple path to creating a loyal fan base. Brandi Starr lays out a series of easy steps that will help your brand follow this approach too. First, establish attainable goals, then watch customer feedback and fix things if they aren’t right. Finally, focus on the customer. Cassius Blue Consulting
Read their minds. Finding out what your customers want and delivering may be easier than you think. Janelle Vreeland suggests using social media, specifically Twitter to accomplish your goals. Turn your fans from excited brand advocates to devoted supporters by finding out what they want and making it happen. Lonely Brand Blog
Make them feel unique. Creating passionate customers takes more than simply filling their needs. Tony Young explains the key to keeping your customers satisfied and committed is to make them feel unique. Your customers must feel they are special before they can feel your business is. Dynamic Business
Manage relationships. Technology can also help you create passionate fans for your brand. Don’t forget about customer relationship management, or CRM. Here Shonali Burke reviews one software package she believes is the best. It can create great fans for your business, too. Waxing UnLyrical
Thanks so much for the inclusion!
Great roundup. Focusing on the customer first should always be the first and foremost thing that you consider. Without your customers, you’re nothing.
Thanks for including me! Great post overall.