VerticalResponse Launches Free InstaEmail Email Template Creation Tool

SAN FRANCISCO, Feb. 14, 2013 /PRNewswire/ — VerticalResponse, a leading provider of self-service marketing tools for small businesses and non-profits including email marketing software, social media marketing and online event marketing, today announced the release of its free email template creation tool, the InstaEmail Template Machine.


With the new InstaEmail Template Machine, companies can create a professional-looking email template in seconds. Users simply type in their business website URL and the tool instantly detects the images and color scheme found on the company’s website. The images and color options are then presented in an easy, two-step customization process:

  1. First, choose from six layout options, including various placements for the logo, header image, primary text and secondary text.
  2. Next, choose the background color, color for text links and an accent color – all based on the predominant color scheme found on the company’s website.

The result is an email newsletter template that matches the company’s brand. Users then have three options to start using the template:

  • Push it directly to their VerticalResponse account, where the template will automatically appear in their account’s email creation dashboard.
  • Download as a ZIP file.
  • Copy the HTML code, to paste into any email editor or program.

The template filler text includes helpful tips on how to create an engaging email newsletter, such as personalizing the greeting, techniques to connect with readers, and where to include links.

“Even though we offer more than 700 pre-designed email templates to our customers, some companies prefer their email newsletters to have a more custom look. But creating a template from the ground up can be a huge challenge, especially for small businesses that don’t have the technical or HTML know-how,” said Janine Popick, VerticalResponse CEO. “Our InstaEmail app significantly simplifies the process and enables small businesses to create a great-looking, custom template quickly and easily.”

The InstaEmail Template Machine is free and there is no limit to how many templates can be generated using the tool. Users are not required to have a VerticalResponse account.

To try InstaEmail, visit

For more information and a how-to video, visit

VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at

Media Contact:
Connie Sung Moyle
VerticalResponse Inc.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Janine Popick
ProfNet –

SOURCE VerticalResponse, Inc.

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