10 Reasons Your Business Still Doesn’t Use Pinterest

PinterestRecent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.

It kind of makes you wonder why small businesses aren’t moving faster to adopt the popular image sharing site.

Another study showed that while small businesses are focusing on Facebook and Twitter, adoption of Pinterest has been slower.

Here’s our admittedly tongue in cheek list of reasons small businesses might not be adopting Pinterest, just for fun.

Why Your Business Still Doesn’t Use Pinterest

You Don’t Really Care How Much of Your Traffic is From Pinterest

This week, Pinterest announced the introduction of analytics tools telling site owners how many people have pinned images from their websites, how many other users have viewed these pins, and how many people have visited their websites from Pinterest. Who needs that, right? Small Business Trends

Shiny New Social Tools Just Leave You Cold

Tools and tips for improving your skills using Pinterest abound. Here are more than 26 of them collected by blogger Wong Ching Ya that can take your social media efforts to the next level. But hey, maybe your small business doesn’t really need that kind of thing. Social@Blogging Tracker

You Don’t Need Better Sales or SEO

Experienced Pinterest marketers like Melanie Duncan are regularly giving free seminars like this one to boost SEO and sales. Duncan claims her strategies can double your traffic, followers and sales using Pinterest in the next 90 days. Now, why would you want something like that, right? LinkedIn

Monetization Just Isn’t Your Thing

In this post, Jacob Kastrenakes claims Pinterest’s new analytics isn’t just a way of improving results for marketers who already love the site. It also opens the door for more precise monetization, not just for Pinterest, but for businesses who use the site for driving traffic. But then, finding a way to better monetize your web presence probably doesn’t much interest you, huh? The Verge

You’re Oblivious to the Current Trends

You may have heard small businesses and brands aren’t the only ones using Pinterest to market themselves. Job seekers have also gotten into the act. This story suggests job seekers are using Pinterest to learn more about potential co-workers at a job they want and employers can use Pinterest to figure out whether an employee would be a good fit. Yes, these techniques might be translatable to your business, if you’d just give Pinterest a try. LifeInc.

You Couldn’t Care Less About Industry Leaders

Retailers like online auction giant eBay have begun looking at Pinterest’s success. They are redesigning their sites to look more like Pinterest. Ebay says its redesign already has customers spending more time on the company website. Oh, but what does eBay know, right? Digiday

You Don’t Want to Know What Your Customers Think

The new analytics for Pinterest also give a better sense of what consumers respond to, both positively and negatively, on the social network. If your business used Pinterest, you would get a much better view of how your social marketing efforts were working with your audience. If that kind of thing interests you, of course. Internet Retailer

E-commerce Isn’t a Part of Your Game Plan

Pinterest and sites like it could have a huge impact on e-commerce, and this isn’t just because big companies like eBay are copying some of Pinterest’s successes into its own business model. It’s also because of Pinterest clones with e-commerce capabilities like Wanelo. Are you sure your business doesn’t need a tool like this? Fox Business

You Don’t Want to Boost Your Social Engagement

Lorna Sixsmith writes in this post about the opportunities to increase social media engagement using Pinterest. Sixsmith gives a brief tutorial on how to boost Pinterest followers using a contests and other techniques on the site. But maybe social media engagement with your customers isn’t something your company needs. Write on Track

You Don’t Believe in Data

Pinterest isn’t just the latest social media channel out there. Some data suggests it also works more effectively than its competitors. Take a study last year suggesting that Pinterest drives 2.5 percent more traffic to a homepage than rival Twitter. If you believe in all that data stuff, that is. Econsultancy


Obviously, we’ve had a little fun compiling this list of reasons your small business might not be putting a priority on adopting Pinterest. In fact, we’d really like to know the sentiments of the small business community out there.

Do you consider Pinterest to be a priority in your online presence and why or why not?

More in: 24 Comments ▼

Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends and a professional journalist with more than 20 years experience in traditional and digital media for trade publications and news sites. He is a member of the Society of Professional Journalists and has served as a beat reporter, columnist, editorial writer, bureau chief and managing editor for the Berks Mont Newspapers.

24 Reactions
  1. Hi Shawn.
    First of all really good article. Its true that Pinterest has shown unprecedented growth and popularity, reaching 10 million users quicker than Facebook and Twitter alike. I agree that more businesses and marketers should be leveraging its potential and popularity to a greater extent. Pinterest’s popularity is not only contained within the western social media. Within China there has been a surge of “Pinterest-copy-cat” sites, all based around image sharing. This is largely a due to the Chinese netizens consumer preferences, and market trends. I found this free eBook explaining ways in which marketers can use picture sharing sites such as Pinterest’s to their advantage. Hope it helps anyone http://www.digitaljungle.com.cn/eBook/how-to-triumph-in-the-chinese-picture-sharing-universe/

  2. Great post on a topic that should be on every entrepreneur’s mind. If you’re not using Pinterest to market your business yet, why not? This post poses some great questions in a tongue in cheek manner, but it’s sure no joke. Thanks for sharing these thoughts with the BizSugar community.

  3. Great piece, Shawn. I still don’t use Pintrest in my business, not necessarily because I don’t know what my market wants, but more so because I don’t have the time. I would like to use it more and if I were to do so, I would incorporate it into my YouTube marketing to drive more traffic to my channel and increase my subscriber base – ultimately increasing my overall blog traffic and business.

    Thanks for sharing your thoughts with us on this topic.


  4. Great post, Shawn. Your article made me realize that I never considered using Pinterest as a marketing tool because I focused so much on its competitors like Facebook and Twitter. I also realized that I was missing out on an additional source of potential customers for my business. I guess I should start using Pinterest after all. Thank you for the insight.

  5. I really enjoy pinterest and have continuously considered starting a page for my remodeling/restoration business but have debated it’s return on (time) investment as my geographical area is 100 miles. How many of my potential new customers within that space would view this?
    Another question I have pondered is wether I can post project photos without some legal disclaimer or release? I personally view this marketing potential as far more productive than a web site as the visual presentation is more productive and the continuous updates keep it fresh.
    Love the concept, trying to rationalize how it will bring $$$ in the front door.

  6. I am struggling to utilize Pinterest properly as a B2B IT Solutions firm targeting bigger clients. I’m sure we’ll find a way!