Social media can facilitate customer acquisition and retention for businesses of all sizes. While a good social media marketing strategy promotes credibility and professionalism of a brand, it also offers tremendous potential for networking.
There is nothing better than facts and figures to get an idea about the immense potential of social media and how B2B marketers are tapping into its potential. This B2B social media infographic from Real Business Rescue lays out the case as to why B2B companies should be leveraging the opportunities that social media and social networking offer.
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David, this is an excellent article. Although I use social media in my marketing program, I didn’t realize its full impact. Thanks