I remember attending some sort of sales seminar where we had to craft an elevator pitch. You know, a short summary of who you are, what you do and why it's the best thing since sliced bread. I know a lot of people worked really hard on distilling something great from pages and pages of material. But I've always been choosier about my words anyway. So it came fairly easily to me. If those other folks had to craft additional pitches like in this elevator pitch cartoon, I think they'd still be at that seminar.