How to Finance Your First Business Book #BizBookAwards

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You’ve finished that first business book. Whether to establish your expertise in a specific niche, build a brand for a new or existing business, or bring in additional revenue, your new book now needs to be published and placed in the hands of your target audience. You’ve decided to go it alone as a self-publisher, but there’s just one problem.

How do you fund your first book before making even a single sale?

In a Twitter chat on Wednesday, March 13, 2013, we examined some of the approaches for raising money to fund your first self-publishing projects. Guests included Nancy Spooner Bsharah (@SurfDateBook) Co-author of Everything I Know About Dating I Learned Through Surfing and Susan Payton (@EggMarketing), Author of 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs.

Leading the discussion were Ivana Taylor (@DIYMarketers), Publisher of DIYMarketers and Book Review Editor for Small Business Trends and Anita Campbell (@SmallBizTrends), Founder of the Small Business Book Awards, and the Co-author of Visual Marketing, published by Wiley.

Here are excerpts from the chat:

But how, asked some, does crowdfunding work, and what steps can an author take to get started?

But, will it really work, some participants wanted to know?

Participants of the chat also came up with suggestions for generating interest in your fundraising campaign.

And what kind of qualities, tools, and resources must you have to create a successful fundraising effort for your next book?

This chat was in honor of the Small Business Book Awards. Cast votes for your favorite titles and book resources through March 26, 2013.  Big shout out to Namecheap, the Presenting Sponsor of the Awards. Namecheap’s generosity made it so that no entrance fees were required from nominees.


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1 Comment ▼
One Reaction
  1. Correction on my tweet: ideas 😉

    This was a great chat with a terrific panel (Thanks to Anita and Ivana for creating this Twitter forum). Up and coming authors and experienced nonfiction writers should remember that writing the book is only part of the battle; Developing a way to consistently marketing the material is also important. Many of the best books that get a lot of mileage after publication usually have supporting material – additional articles, blog posts, infographics, etc. – that dovetail into the book. It can still be a considerable challenge, but with the right planning and eye, authors can see substantial benefits from their hard work.