Google Plus for business continues to gain momentum in the social media universe and it’s important to know how to create the best possible profile. This is especially true if you’re promoting your business.
Below are four steps to improve your Google Plus profile visibility in search engines and make your online profile stand out from the others.
Improve Your Google Plus Profile for Business
1. Create a Strong, Simple Tagline
Taglines need to be strong, yet brief. Remember, the tagline might be the only thing people see, so create one that’s interesting and alluring and gets to the point quickly. Readers scanning websites online won’t likely take the time to read a long, drawn out tagline.
For example, a heating and air conditioning contractor might select a tagline such as, “Offering [your city] the best service and lowest prices. Period.” A restaurant tagline might read, “Best Buffalo wings south of Buffalo.”
The point is, to get to the point quickly and make it easy for readers to grasp what you’re about in an instant.
2. Add a Professional Photo
Photography  Photo via Shutterstock
A grainy, out of focus or unprofessional looking photo is an instant turnoff. The photo is your one shot to grab and hook the casual reader  who’s scanning for information. It’s best to invest in a professional photographer to get a clean, good-looking shot.
Many businesses add photos of their owner or staff standing around smiling. This is fine, and adds a personal touch. But action shots paint a more alluring picture and draw in readers. Consider a photo of your best chef working over an open flame, or one of your contractors hard at work performing his craft.
Give readers an instant visual image of your business in action.
3. Be Sure Your Website is Linked
Add a Link  Photo via Shutterstock
Always link up your Google Plus account to your website and post all of your articles or blog posts to Google Plus. Make sure to select “public” for all posts, so they’ll be visible to everyone. Posting regularly is also important. Google rates pages higher when they’re frequently updated with quality information.
Which brings us to another point: Only post quality content and only link to quality content on Google Plus or any other social media networking site.
Google and other search engines are working hard to promote excellent content in their search results and severely punish poorly written or spammy content.
If you’re going to post, make sure it’s content that’s valuable to readers.
4. Adjust Your Visibility Setting
Reveal Yourself  Photo via Shutterstock
One of the things that attracts users to Google Plus can actually be a downside to business. Google Plus more emphasis on protecting personal privacy than Facebook and some of the other social networking sites. The defaults are private and you have to manually set them as public.
To make your Google Plus profile visible, go to the “about” section and select “profile discovery.” Then, make sure “visible” is selected. When you set up a Google Plus profile, “visible” is not automatic, so you have to do this before your profile is publicly seen.
Once you make these four easy changes to your Google Plus profile, you’ll soon see better local search engine rankings and enjoy more action on your site.