Fortune 500 Thrives, But Small Businesses Not So Optimistic

Every month here in the United States the NFIB (National Federation of Independent Businesses) conducts a survey and updates its Small Business Optimism Index.

The Index that just came out yesterday, saw a small 1.9 point  rise. The Index is now up to 90.8.

Small Business Optimism Up – Must Be Good News, Right?

The Optimism Index number went up, so you’re thinking, “it has to be good news.”  Well… not so fast.

With all such indices and surveys, it all depends on the perspective and context.  Yes, it’s positive news, but if I had to sum it up, I’d say “it’s hardly rousing.”

The NFIB notes that survey results are on a par with 2008.  That’s good because there’s been a bounce back.  But it’s bad in the sense that the results are actually below small business optimism levels for both the 1991-92 and 2001-02 recessions.  The Small Business Optimism Index chart tells the tale:

Small Business Optimism Chart Release in March 2013

Here we are in March of 2013, with reports indicating the economy is improving. As I write this, the stock market in New York has had eight straight days of gains, based on great earnings reports by large corporations.  The Dow Jones Industrial Average is at an all-time high.

But here’s the rub.  That improvement hasn’t made its way to small businesses yet.  Small business sales revenues trended down over most of the past year, 2012. And according to the NFIB’s report, small business sales numbers are still weak. Is it any wonder that optimism is anemic?

Some of the reason may be all the fear mongering coming out of Washington — and all the talk about raising government spending.  Paying for that spending disproportionately hits small business owners in the form of taxes — at least, that’s what many business owners believe, no matter what the pundits and politicians try to tell us.  Taxes and government regulation are bigger issues for small business owners than for the rest of the population, according to a Gallup poll.

In a prepared statement, NFIB chief economist Bill Dunkelberg said:

While the Fortune 500 are enjoying record high earnings, Main Street earnings remain depressed. Far more firms report sales down quarter over quarter than up. Washington is manufacturing one crisis after another— the debt ceiling, the fiscal cliff and the sequester. Spreading fear and instability are certainly not a strategy to encourage investment and entrepreneurship. Three-quarters of small-business owners think that business conditions will be the same or worse in six months. The Index gained almost 2 points last month; that was good news. But, until owners’ forecast for the economy improves substantially, there will be little boost to hiring and spending from the small business half of the economy.

Small Business Sales and Profits Weak

Here are some additional results highlighted by the NFIB release:

  • Weak Sales — There are still more business owners reporting declining sales in February 2013 than positive sales trends.
  • Same Earnings and Wages —   43 percent of small business employers reported falling profits.
  • Weak Credit Demand — Small business demand for credit stayed low in February. Only 7 percent of small business owners said they were unable to get the credit they needed in February, though that is one percent up from the previous month.

Results are based on responses by 870 NFIB-member small businesses surveyed randomly during the month of February.

The NFIB is a nonprofit founded in 1943, that advocates on behalf of small businesses. The organization represents small businesses of many sizes, from solo entrepreneurs to those with several hundred employees.  The typical NFIB member employs 10 people and reports gross sales of $500,000 a year.

The full NFIB report can be downloaded here (PDF).


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

5 Reactions
  1. While it’s progress, it’s valuable to see it in comparison to the numbers from before the recession. And that doesn’t make it look very rosy.

    • Hi Robert — you have to look at all these things in perspective. It’s like watching a stock market ticker, and seeing it’s in green and shows an increase of 10 points. Well, whoopty-do — big deal, 10 points. It’s only when you look at it from a longer perspective that you realize 10 points is meaningless (unless you’re a day trader).


  2. My gut feeling is that corporate level companies will continue to develop brand and build out local small business like entities. Three that come to mind: Solar City, Servepro and Rotorooter. Three major players in the service niche that definitely are taking out small businesses as they cement brand on the local/regional level.

  3. I do understand and agree that the stats clearly shows fear in the generations. However, declining sales while fortune 500 suceed just shows the small business owner is slacking off on his sales targets.
    I slack off myself, so aint blaming the owners, just saying we cant blame the market for low sales to a great extent, unless if the business is trying to sell in the northpole. Wondering if you would have insights for saudi arabian market, where i run my tiny miny little business.
    Btw, love your blog and info.

    kingdom excel group.

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