The Psychology of Color in Marketing

psychology of color

Perhaps no choice is as vital to marketing success as the colors you use. Whether selecting the color for a specific product or for a email marketing campaign, there is no doubt that color has significant effect on all as subconsciously, we associate different colors with different things.

For example, did you know that restaurants use red to stimulate appetite and that blue creates a sense of trust and security in a brand?

The following infographic, created by the folks at WebpageFX, takes a look at the psychology of color and presents some common associations of different colors. It also shows the overall importance of colors in marketing and the characteristics of many individual colors. The numbers are pretty fascinating.

psychology of color

[Click for full size version]

– Additional Resources – 

Social Media Calendar Template

More in: 8 Comments ▼

David Wallace David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. In additions to his duties at SearchRank, David is editor in chief at Infographic Journal, a blog featuring some today's best infographics and data visualizations.

8 Reactions
  1. How neat. This is really an interesting find. I always new that colors had an impact on a marketing message but I didn’t know how the specifics. Thanks for sharing this with us.


  2. Very interesting! Perhaps my Firm’s change to a blue & orange color combo was wise (well, at least the blue part, right)? My blog is green- my favorite color. What does THAT say about me?

  3. Terrific Infographic, David.

    My color…my brand color, is red.

    I lime it because it’s attention-getting and powerful.

    But, I almost went with purple-because I’m a King.

    And, your Infographic denotes the color purple as the one that stands for royalty.

    I couldn’t do it.

    Still can’t.

    It may be a little too much for me…for the readers of my franchise blog and my other websites..

    (Although Anita Campbell’s use of it works on this site!)

    Thanks for the reminders.

    Color is really an important part of branding and messaging.

    The Franchise King®

  4. Great Infographic. A year ago I decided to chose Blue as the color on my business logo because many other popular businesses such as Facebook and Twitter were using it. I guessed that blue is related to corporate world and it gives a professional touch to a website. But didn’t knew that so many other brands are using Red , Yellow and violet. Thanks for sharing

  5. Fantastic infographic. It’s amazing how many decisions are made subconsciously by consumers affected by colour theory. This article goes into depth on a few of the world’s most prominent brands:

  6. This will be very helpful on our new application roll out!

    Thank you!

  7. I really wonder, whether the aforestated company logo were really designed keeping the above logic in mind. However great reverse analytics and very informative,specially the chakras thing.

  8. I have never been much good with colors. Being color blind probably does not help.

    I am not sure how they came up with the meaning to people of the different colors.

    Different cultures see color’s meaning differently. For example red is lucky in Chinese.