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The Psychology of Color in Marketing

color psych

Perhaps no choice is as vital to marketing success as the colors you use. Whether selecting the color for a specific product or for a email marketing campaign, there is no doubt that color has significant effect on all as subconsciously, we associate different colors with different things.

For example, did you know that restaurants use red to stimulate appetite and that blue creates a sense of trust and security in a brand?

The following infographic, created by the folks at WebpageFX, [1] takes a look at the psychology of color and presents some common associations of different colors. It also shows the overall importance of color to consumers [2] and characteristics of many individual colors. The numbers are pretty fascinating.

psychology of color [1]

[Click for full size version [3]]

– Additional Resources – 

Social Media Calendar Template [4]