The Plus Side to Low Sales: More White Space

low sales cartoon

For a long time I deisgned my own websites. I could never code them, but I always felt like I could design one. I’d spent hours in Photoshop pushing pixels, choosing colors, finding fonts (and apparently alliterating), only to find myself irritable and frustrated.

A few years ago, I finally gave in and started working with a really good designer who’s instincts I now trust (even if I still like to tinker a bit). One of the things I learned about was white space and the idea of letting things breathe a little bit instead of cramming as much as possible into a space.

That being said, if your sales graph’s white space is getting bigger – maybe you’ve got bigger problems.

1 Comment ▼

Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

One Reaction
  1. Mark,

    Love your cartoon!

    I can just relate to yours when I analyze my website traffic. A down slope and too much white space on the right hand side of the graph is a really, really bad sign 🙂

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