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34% of Small Businesses Say No to Mobile: Here’s Why

constant contact survey

About two-thirds of small businesses use mobile technologies to conduct business, according to a new Constant Contact [1] survey released this week.  Of the small businesses using mobile, they report using a mobile device, including smart phones and tablets, or a solution, like mobile-optimized websites and text message marketing.

But what’s surprising is that 34% do not use mobile technologies for their business, And of those, 65% have no plans to in the future.

Reasons for Small Businesses Not Using Mobile

The main reasons for not using mobile were:

“Generally speaking, small business owners have very little spare time on their hands, so learning how to use mobile technology for their business is not necessarily tops on their ‘to do’ list,” said Joel Hughes, Constant Contact’s senior vice president,  in a statement accompanying the survey.

He added, “We received some anecdotal survey responses that said ‘It costs too much’ and ‘I have no idea how this stuff works,’ representing the subset of small businesses that will forgo mobile opportunities until their customers start demanding mobile communications or payment solutions.”

For this survey, Constant Contact polled its Small Biz Council, a research panel recruited from the Constant Contact customer base.  The panel included 1,305 business-to-business, business-to-consumer, and non-profit companies for its information. Nearly 72 percent of those responding were the primary decision makers at their company.



Image: Constant Contact