The rumors are true. Facebook is rolling out hashtags and now, a Facebook hashtag truly does exist as the social media giant officially announced the new feature after months of speculation.
Back in March, we reported on rumors already swirling that Facebook was considering adding Facebook hashtags, a feature often associated with social media rival Twitter, as a way to tie together social conversations on a particular topic.
In a post on the official Facebook Newsroom blog, Facebook Product Manager Greg Lindley wrote:
Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.
Reactions to the news on the social site where hashtags are already king, Twitter, were mixed as news broke:
for obvious reasons Hashtag support on FB sounds like a horrible idea. /facepalm #hastags
— Brian Johnson (@therabbitshole) June 12, 2013
— ZPS (@aboutZPS) June 12, 2013
Lindley said users on the social media site can now:
- Search for specific hashtags from the Facebook search bar in order to surface conversations on trending topics.
- Click on hashtags originating on other services, for example Instagram.
- Write posts from the new Facebook hashtag feed and search results.
Lindley also hinted Facebook hashtags were only the first in a series of new features planned on Facebook in the next few weeks and months. Those new features will include “trending hashtags” and other insights to help users keep track of trending conversations on the social media networking giant.
More details on using the new Facebook hashtag feature are located on the Facebook Help Page.
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