We\u2019re back with another 1-on-1 interview. This week\u2019s guest is Tom Byun, Vice President of Yahoo! Small Business. He joined me in a live Hangout, and yes, we have video! According to Tom, Yahoo! Small Business serves over 1 million small business customers, primarily from the U.S. \u00a0Yahoo! helps them with their online presence, Web hosting, and eCommerce solutions. \u00a0Yahoo! also assists small businesses in driving more sales, he told us. \u00a0\u00a0Yahoo! serves small businesses of all sizes \u2013 from solo entrepreneurs to ones with many employees -- from local businesses to online businesses. \u00a0Many of them fall in the 10-employee-or-under size range, however. Below are a few highlights of that discussion, paraphrased in places. Question 1: What have been some of the biggest changes you've seen [since last year] when it comes to small businesses? We have a large group of merchants that [we serve] and year over year, we\u2019re seeing double digit growth, but it is slowing down. Another trend we\u2019re observing is \u2026 we all know with the Internet that there's been a fair amount of fragmentation in terms of services that small businesses use to get customers. Back in the old days, you just put up your listing on the Yellow Pages or the White Pages and that's how people called you. But now with the proliferation of Internet services, you have everything from search and SEO and now with social and mobile, the acceleration of mobile, there just continues to be more and more outlets for small businesses to access customers. Question 2: When you talk to small businesses \u2026 what are they asking you to help them with? What\u2019s top of mind is \u2026 they want to know [what it takes] to get that next sale. \u00a0It\u2019s all about getting that next customer. They want to be able to cut through the clutter and just find one or two tools that can help them. And often the advice I start with is, focus on the fundamentals. You've got a business to run... . And you only have so much time in the day. So just focus on some very basic things... to attract that next business that you need. Question 3: \u00a0Are a lot of them focused on how they can leverage social media? Social media is clearly important and it's clearly playing a more critical role. \u00a0Putting links on social media \u2026 is becoming a vehicle for driving \u00a0traffic to their business. \u00a0 \u00a0That\u2019s how a lot of small businesses are being found.... But when you think about social, think about which customers you are going after. \u00a0 I was meeting with a merchant \u2026 they\u2019re in the ... wholesale lighting business. \u00a0Facebook is not necessarily a place where they\u2019re going to try to do online sales. \u2026 \u00a0 So really understand your audience. \u2026 \u00a0Start out with which audience you\u2019re going after, and which medium you\u2019re going to use. Small businesses are still struggling \u2026 with marketing \u2026 [having only so many dollars to spend]. \u00a0Focus on the fundamentals. \u00a0Things like directories. You\u2019d be amazed if you \u2026 look at stats \u2026 a lot of consumers are still finding \u00a0[businesses] through directories. A lot of these directories are being accessed not only through desktop, but \u2026 through mobile access points. Resources mentioned in this video include: \u00a0 Yahoo! Small Business, Yahoo! Small Business Advisor (an information resource)\u00a0 Yahoo! LocalWorks\u00a0(a place to list your business accurately and manage how it appears on 40 directory sites across the Web). To listen to Tom in his own words, and to hear the full interview, we\u2019ve embedded the video below.