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Did a “Little Bird” Talk to You About Social Selling?

Content marketing and social selling are all the rage lately. But in order to actually take those terms to heart and do them takes a lot of diligence and powerful tools. This review is for a new service, Little Bird, that is a search engine to find influencers. They start with the content and tie into the social graph (the stream of one individual as well as others in that topic area) to determine who you should listen to.

Little Bird [1] is the best tool I have found for finding experts on a particular topic. Sure, I can do a Twitter search, but that’s pretty limited and just brings up people who put the term in their bio or a recent tweet. But what if you want to find people with real expertise, with real influence? You could look at their Klout score, but that’s still slightly suspect, frankly. The only way I have found is Little Bird. You start by running reports on particular topics, as you see in the screenshot below, then you can drill down further.

This blog post by one of the Founders, Marshall Kirkpatrick, is an excellent overview of why you’d want to try it out: I Found the Leaders in My Field, Now What? [2]

In a nutshell, Little Bird can help you:

social selling [3]

You can see below some of the topic experts Little Bird found for me on Customer Satisfaction. These are a few of the people who are Most Followed:

social selling [4]

 What I Really Like:

Then I asked Little Bird to compare me to this topic of Customer Satisfaction with its 72 experts. It found that I was not following as many as I would have hoped. But, the great thing is — it helps me to engage with those people. Not in this case, but some of them might be prospects or good people to blog about or whatever reason you have for finding experts.

social selling [6]

What I Would Like to See:

Overall, if you are in the marketing, sales or communication space, Little Bird is an invaluable tool. There’s a 7-day free trial, after you get into the private beta, then it is $50/month for an individual plan and $250/month for a small business plan.