New Lloyd Irvin Home Study Course Teaches How to Use Testing to Make Your Marketing More Effective

CAMP SPRINGS, Md., June 24, 2013 /PRNewswire-iReach/ — Leading internet marketing expert Lloyd Irvin has this month published a new home study course teaching business owners and others how to use internet marketing to attract more customers.


One of the key elements he teaches in the course is that the formula for business success is Traffic + Conversion = Cash.

He says it follows that the way to become more successful is to increase traffic or conversion or both.

In the course, Lloyd teaches that many businesses never try to improve their conversion so it always stays the same. This means the only way for them to make more money is to get more traffic, which can be expensive.

He points out that, in order to improve your results, you need to keep testing new approaches – especially the headlines in your online salesletters.

Says Lloyd:

“If you want to increase your conversion, you have to keep testing and one of the most important factors to test is the headline.

You can change the words in the headline and you can also change the size, the color or the font of the headline.

Just change one thing and find out what difference it makes e.g. change the font of the headline to Tahoma and see what happens.

When I decided to create a home study course on internet marketing, I devoted a whole section to testing, showing people exactly what to do.”

Lloyd adds that you need to get better results in all areas of your marketing so you also need to be testing elements such as your offer, your free gift and your guarantee.

He says:

“You need to always be testing ways to improve your conversion.”

When you improve your conversion, you get more customers for the same investment in marketing.

The home study course teaches direct response marketing techniques that are designed to ensure that people take a specific action when they see your advertising – such as contacting you direct.

The new home study course features 23 DVDs and more than 750 pages of modules, guides and bonuses helping anyone to use the internet to build their existing business or to create a new online business from scratch.

For details of the home study course and other Lloyd Irvin marketing programs, sign up for more information at

Lloyd Irvin is a successful martial arts school owner and internet marketing expert who teaches other martial arts school owners and people interested in internet marketing how to use internet marketing and direct marketing techniques to build successful businesses.


To view this video on YouTube, please visit:

Media Contact: Lloyd Irvin, Emory Marketing Systems, 301-520-9260,

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SOURCE Emory Marketing Systems

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