Presentations: How to Make Your Message Stick


I’d guess that most of you that are reading this have either given PowerPoint presentations at one time or another or at least viewed one. Did you know that statistics reveals that listeners only remember 50% of what was presented just 10 minutes after a presentation is given?

The following day, it drops to 25%. A week later, it whittles down to just 10%. And this is if your presentation is good.

With over 350 PowerPoint presentations given each second across the globe, how does one go about making theirs  stand out from all the others? This infographic by Slideshop provides ten valuable techniques on how you can make your presentation stand out from the crowd.


[Click here for full size version]

Sticky Notes Photo via Shutterstock

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David Wallace David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. In additions to his duties at SearchRank, David is editor in chief at Infographic Journal, a blog featuring some today's best infographics and data visualizations.

14 Reactions
  1. 350 Powerpoint presentations/second and 349 of them are terrible. Such a great tool that is so rarely used well, but your points are spot on and could help 80% of those bad presentations become good presentations.

  2. This is a good article but one important part is missing and it is the visual design aspect. Using templates inside PPT does not guaranty appropriate colour scheme, font type ans size. In many cases the combination of colours has issues with accessibility and not enough contrast to read the text smoothly. This is crucial when creating slidecast for online delivery. Visual design and aesthetics have a profound impact on how users perceive information, learn, judge credibility and usability and assign value to a presentation.

    The aims of a visual design in PPT are:
    (1) ensure legibility;
    (2) simplify the message;
    (3) increase learner engagement;
    (4) focus learner attention on important points;
    (5) provide an alternative channel of communication.

    This aspect is being neglected or implement less than professionally in PPT presentations. The reason is simple, you need to understand theory of colour and how to combine effectively + elements and principles of design.

    Cheers, J.

  3. Good infographic. I agree with Jorge’s principles. Understanding Theory of Colors is a must if you want to find the perfect colors for your slides. Unfortunately most of the people who make presentations do not know about Theory of Colors.

    Simplify the message is another good way to make audience focus on what really matters. A good way to simplify the message is to simplify the slides, however in some situations (especially with professors and teachers) they add too much information on every slide. During my time at University I remember that some students would prefer lot of paragraphs in the slides to ask the PPT to the teacher study them.

  4. It is about making it short and interesting. This way, it sticks more.