42 Tips For Producing A Memorable Small Business Event

Tips for producing a small business event

Memorable events don’t just happen.  Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected 42 small business event planning tips from the experts experienced at planning for small business events.

Small Business Event Planning: What to Do First

1. Decide upon your target audience before anything else.  The first step — before you do anything else — should be to clearly define who your target audience is. From this all the other decisions will fall into place. Format, content, prices, location, etc. will all flow from the first decision. This structured approach will also help you to stay focused on achieving specific goals. That way you are less likely to allow the scope to become too broad or watered down.

2. Make a list of details — everything including lighting and public transportation, to content and refreshments.  When you decide to have an event, everything matters. From program content and lighting to transportation and parking — everything counts. And your audience will attribute everything to you and…your brand.  Making a list will ensure you don’t overlook things.

3. Have a clear business purpose for holding the event.  Before you can begin planning a successful event, be clear on why you are doing it in the first place. Why? Because every decision after that should support your main goal. Is it lead generation? Is your goal to create awareness of your company or a particular product?  Do you see the main purpose as one to  develop customer loyalty? Or do you simply want to make money (which is okay too)?  And make sure the team is aware of the purpose, so that you don’t have “scope creep.”

4. Watch out for other industry events when scheduling.  Check the calendar. Make sure you don’t schedule your event on or too close to holidays or popular vacation times. It’s just as important to check for other events that your target attendees might be going to.

5. Be flexible with changes in size, location and other details.  As you get into the event planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. This is natural and perfectly fine as long as you don’t lose sight of the reason you’re doing all this work in the first place.  Some flexibility is necessary.

6. Know your limitations. We all know the goal is to throw a great live event. To that end, we also have to be aware of what we can or cannot realistically do — be it budget … or time-wise. If you decide to throw a live event in a week’s time, plan for a more intimate affair. For a big event, you should prepare several months ahead. If the budget is small, you may have to counterbalance with creativity and a lot of do-it-yourself work.

7. Create SMART goals. Always start with strategy. Just like building any business, great events start with a strong, thoughtful and measurable strategy. Live events are an amazing way to share your brand, connect with your target market, get feedback on your product (and more!). But you need to know what you are trying to achieve. Stick with SMART goals and outline what you are aiming for. Then make sure that you proceed in line with reaching these goals.

Budget for event

Budget: How to Pay For Your Event

8. Develop a “financing plan” for your event, and estimate the numbers. Know how you are going to pay for the event. Most events are funded by sponsorships, ticket sales, internal marketing budgets — or a combination of all three. When you create your budget for the event, you’ll need to estimate how much money you can realistically raise from each area. Before you book your venue or sign any contracts, it’s a good idea to start signing sponsors first. Or start selling advance tickets to make sure there is enough interest in your idea to fund it.

9. Create an expense budget  – and save money through “in-kind” sponsor donations.  Events tend to cost more than the average small business owner thinks primarily in regards to the venue and food and beverage. Remember to price out all the permits and licenses you will need as well. (This is where an event planner can help you avoid headaches.)  Make a comprehensive list of all the expenses and then highlight areas where you think sponsors can play a role to offer something “in kind.” The more you work with other brands and partners to host your events, the more you can save.

10. Consider crowdfunding as a new option to raise money for an event.  If this is your first time running events, use crowdfunding platforms to ease the risk. By publishing your events on these platforms attendees will need to pledge for tickets for the event to take place. If the minimum number of attendees required is not met the event does not take place.

empty room - event attendance

Marketing: Getting People to Attend

11. You’ll need a DETAILED marketing plan. Create a marketing plan for the event. The more organized you are, the more professional your event will be.

12. Be tireless in your efforts or your event will fail.  If you don’t want to be at your event alone … then market, market, market, market … and market some more.

13. Define good reason(s) for people to show up.  What’s the draw for attendees? You need to define WHAT you’re doing at the event that will bring those target attendees in the door. For a consumer product it might be a party with entertainment and product demos and freebies. For a business crowd it might be educational content or an exciting, well-known expert speaker. Whatever it is, don’t lose the connection with why you want this particular audience clamoring to get in.

14. Lay out in writing why your target market should attend – don’t assume the benefits are obvious. When promoting an event be sure to tell your target market what they will learn, who they will meet and why they should be there. Don’t assume your friends will tell their friends. If you are using speakers, give them advertising copy so that they can promote the event to their audiences.

15. Learn how to talk to the media. Journalists are very busy and always on deadline. They don’t have time to hear a sales pitch. Let them know that the information exists and — for future stories — that you are an expert in that field. Include that information when you reach out.

16. Use Twitter hashtags and Instagram hashtags. Twitter is terrific for promoting events and for creating a sense of online community around an event. Set up a unique hashtag early on. Search Twitter first to make sure it’s not already in use. Put the hashtag right on the event website, and if you use the Tweet button for sharing on the site, work the hashtag right into the premade verbiage. When people tweet, it promotes the event automatically on Twitter.  You can do something similar with Instagram for people to share photos about the event.

17. Use online social pre-events to promote the main event.  To build interest in your event, trying holding a Google Hangout or a Twitter chat a few weeks before the main event. Invite a few of your speakers to participate in the online social event. Give a preview of what’s to come at the main event. In other words, discuss what speakers will cover, or highlight the activities. It generates anticipation.

18. Buy advertising on social media networks.   Buying advertising on social networks is often overlooked by small events. Social advertising platforms (Facebook, LinkedIn and Twitter above all) offer in depth targeting options that can significantly help to reach our target audience in our geographical location. The good news is that no large budgets are required and ticket sales can be easily measured.

19. Use YouTube to promote your event. YouTube is the second search engine worldwide after Google. Uploading videos from our previous events or interviews with our speakers/performers is a great way to convince prospective attendees to click on buy. Video provides significant visual cues thus impacting heavily on our decision making process. With events we always feel the risk of not knowing what will happen, video eases that tension.

20. Create an awesome low-budget promotional video. A little creativity with some poster board, a royalty-free music clip, and a good smartphone video camera will create a fun video to help publicize what’s to come.

21. Get local bloggers involved.  Be smart with bloggers. Involving local bloggers to participate at the event is usually a great strategy to gain audience before, during and after the event. Bloggers usually count on a wide reach and do not usually follow traditional media rules.

22. Leverage event registration platforms like Meetup. Use existing platforms. If this is your first attempt at running an event and you lack the skills to promote it, have a look at Meetup.com. Other than offering a suite to manage events online, Meetup is a great referrer for relevant audience in your area. It also features registration and RSVP management capabilities that are particularly handy if you are inexperienced.

23. Use online registration. The easier way to scare people away is by having analog registration (faxes, bank draft or at the door only). Offer online registration to secure as many attendees as soon as possible, that will help to forecast numbers and release budget soon.

24. Get listed on sites catering to your group. Once you know who you want to attend, the next step is to put yourself in front of them. There are websites that specialize in listing events nationally (e.g. Meetup) and locally so start there and research which are the most appropriate to get listed on.

25. Offer local partners incentives to promote you. Press releases sent to the relevant media outlets will help generate news buzz. You also could look at getting media (online and offline) involved as partners. They get exposure at your event in return for publicizing it. If they don’t want to get involved at that level, approach them with the idea of running a competition for their readers to win tickets.

26. Make it easy on your speakers to publicize to their followers. If you have any experts or speakers attending,  encourage them to publicize their attendance to their social media followers. Or ask them to send out something to their email subscribers.

27. Give early bird incentives. Early bird tickets at a cheaper rate are a great way to get early sign ups by giving people an incentive to act now rather than wait and forget.

Teamwork to plan event

Team: Who Is Going to Help?

28. Delegate responsibilities.  No matter the size of your business, always try to delegate responsibilities. Having one person in charge of every detail typically doesn’t work out well. Whenever possible, let people take control of the areas they most enjoy. For example, let the foodie in your company handle the catering details. The more someone enjoys their responsibilities, the more likely they will carry them out with success.

29. Follow up – and follow up again.  Check in early and often. Though no one wants to be micromanaged, make sure that employees and vendors are on track with their event duties. As long as people know you expect updates from time to time, they are less likely to become frustrated when you call or email for one.

30. Sponsors are royalty – make sure they feel like it.  If you have sponsors treat them like kings. They fund your event and enable you to do it (if that’s your business model). Be very clear before the event what they will get as sponsors.

31. Always underestimate turnout, for sponsors. If you think you can get 100 attendees, base your sponsorship pitch on a lower estimate especially if this is your first event. It’s better to give sponsors a pleasant surprise than a disappointing one.

32. Ask people what they think, and be ready for feedback good or bad. Ask for critiques. If you’ve done half a decent job, you’ll get lots of kudos. Say thanks, but then ask for the CRITIQUE and be ready for it.

33. Have a skilled social media team cover your event.  Don’t forget a social media team. While not imperative for every event or industry, more and more events are focusing on harnessing the viral power of their audience. If your audience is tweeting, Facebooking and taking pictures on Instagram you should be doing the same. You will need a trained team to execute.

34. Look for vendors who serve your niche and are willing to get involved. The best vendors you can work with are those who are familiar with small business culture. Look for vendors who work with small businesses frequently or who would get involved on a bigger level than their role.

small business event planning - scheduling

Event Day:  Pulling It Off

35. Set expectations carefully – then deliver. Ensure that the audience has a GREAT (not good) experience; and that you give them what they expected from attending.

36. Attitude is contagious.  Your guests in large part will play off your attitude and dynamics during the event. Lead by example and have a good time.

37. Let crowd reaction be your barometer.  Read the audience during the event. Ask people how they are doing. If things are going great, and if they are not, you’ll know.

38. Always ask yourself: How is this relevant to attendees?  Make sure you are offering content that is relevant to over 80% of the audience. The audience must walk away with tangible tactics to improve their business and career … and they must feel the speaker’s energy. Speaking about your business and what you do — without offering the audience what THEY need — is a waste of time and money for all.

39. As the master of ceremonies or a speaker – practice.  You know your business, but do not assume that you know how to put on a presentation. Practice giving your presentation, answering questions and handling difficult and confrontational members of the audience. The more prepared you are the better.

40. Look your best. Look the part… be comfortable but fashion forward. Even if you are an accountant or lawyer, choose your most distinctive suit or tie. People remember how comfortable you are in your own skin.

Embarrassed when things go wrong at your event

Contingency Plan: What to Do When Things Go Wrong

41.  Imagine the event, step by step, and make a 2-column list: what could go wrong in one column, and your contingency plan in the second.  Be prepared for the unexpected. Maybe the sound system fails. Maybe your keynote presenter bails. Can you cope and move on?

42. Be ready to lend a hand to fill any gaps. Although planning ahead is a great formula for success, it is never enough. Something unexpected always comes up. Thus, it pays to put in a little extra elbow grease for extenuating circumstances. This applies to catering arrangements, printing requirements, guest accommodations, weather forecasts, entertainment and more. 

A big thanks to the experts contributing to the above small business event planning tips:

Matt Telfer, Marketing Manager for Heart Internet and blogger at Marketing Nerd  Tips 1, 24, 25, 26, 27

— Beth Silver, Managing Director, Doubet Consulting Tips 2, 11, 14, 15, 38, 39, 40

— Laura Leites, Event Planner and Owner, L2 Event Production Tips 3, 4, 5, 8, 13, 31

— Joy Go, Internet Marketing and Affiliate Program Manager, Day 2 Day Printing Tips 6, 28, 29, 36, 42

Liz King, CEO, Chief Event Specialist, Liz King Events Tips 7, 9, 33, 34

Julius Solaris, event industry speaker and editor of Event Manager Blog Tips 10, 18, 19, 21, 22, 23

— Ramon Ray, Technology Evangelist and Editor of Small Biz Technology Tips 12, 30, 32, 35, 37, 41

— Anita Campbell, Founder and CEO of Small Business Trends Tips 16, 17, 20 

Shutterstock:  Plan, BudgetEmpty,  Banquet, TeamEmbarrassed

More in: 137 Comments ▼

Jamillah Warner Jamillah Warner (Ms.J), a poet with a passion for business, is a Georgia-based writer and speaker and the Marketing Coordinator at Nobuko Solutions. She also provides marketing and communication quick tips in her getCLEAR! MicroNewsletter.

137 Reactions
  1. Wow, Ms.J – this is a very, very useful resource.

    I particularly like your tips #13 – Define good reason(s) for people to show up.

    That is spot on. I often see events which are not attracting enough attendees. Too bad, really, as the whole idea of an event is to get as much exposure as possible to the topics and brands…

    • Jamillah Warner (MsJ)

      Glad you like it Ivan. We can thank Laura Leites for that piece of advice. Oh, the power of a TEAM! And you’re so right, it’s a shame to have an event with low turn out…but common.

  2. Anita Campbell

    Thanks for this post — loved the opportunity “crowdsource” some tips, Jamillah.

    – Anita

  3. Thanks for article! Great 42 tips! I want to advice you using free mobile application for creating events and inviting friends – HopHop for Android and Ios. It’s really usefull tool for event planing.

  4. Im planning festive soccer games in Rustenburg,for a week and Im brand new in this field. Im goal driven though and born to win.

  5. Vimari Allouche

    Love it!

    Tip #43 – Hire an expert planner (me)! I can guide you and help you put together a strategic successful event! Your success is my success! Let me help you be more productive~!

  6. amazing tips :))) and very useful

  7. Exactly as an event planner it is not easy because you have yo follow different steps and have a lot of things to be done and to be considered but if you really have the courage to do your best and if you really have the potential in making it then develop and just do your best specially as a business planner it is really a great business nothing is impossible just believe in your potentials.

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  8. Exactly as an event planner it is not easy because you have yo follow different steps and have a lot of things to be done and to be considered but if you really have the courage to do your best and if you really have the potential in making it then develop and just do your best specially as a business planner it is really a great business nothing is impossible just believe in your potentials.

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  9. Thank you for such invaluable information! I am fairly new in the industry and this has come in very handy.

    Great work and all the best…


  10. I am Toayola Quao, a Ghanaian based in Ghana. I find the above information incredibly awesome and relevant to my business which I hope to register soon. My challenge now is how to start because I am overwhelmed with so much information. Please help me because I would like to make a remarkable difference in this industry in Ghana by adding a touch of class. Thank you

  11. Great tips for the planning involved in corporate events. Especially love the emphasis on the budget, the early incentive and the contingency plans! So many people forget that these events require just as much planning, oversight, and followup as the corporation itself. Thanks!

    • My aunt works in HR, so she may need to help plan some corporate events. It helps when you said to create a budget and a goal. Thanks for the great tips for planning a corporate event and entertainment.

  12. Hi, Thanks for sharing 42 tips and thoughts about event planning. when things go wrong many event management organizations even dont’t know what the next step should be done. Really these tips are going to be very useful for those organizations.

  13. I’ve read a few posts here and I can actually relate. Finding the right venue for any corporate event was quite a task. However, a friend of mine suggested I check out the venue at Club Auto Sport in Silicon Valley, and I did. The event was held six months ago, to date everyone comments about the awesome time we had there. The venue is remarkable, the food was delicious and the staff was great, very polite. Our event was a success! Visit their website clubautosport.net/event-center/corporate-events/ (408.770.1200). I highly recommend them to anyone wanting an extraordinary twist to their corporate events!

  14. Barbara Ann Zippi

    Great advice, add one more
    Tip 43: Book a massage or day spa retreat the day after the event

    • I agree! The massage/day spa is definitely the necessary last step. Just launched 3 memorable events back to back and I’ve definitely missed out on your tip #43

  15. The 42 tips sound great!

    I have had my own mortgage brokering business for 7 years. I do not contact my existing customers often except for sending a Christmas Card. I would like to hold an event just to say thank you. (this I hope will trigger their thoughts and remind them I am still here to look after their ongoing financial needs and /or anyone they know looking for finance, as my business is pretty much word of mouth.

    Should I hold this at home/office or outside/ movies drinks? I am happy to provide food & drinks so they only need to attend with no charge. I have never been a pushy person and believe I do not sell but provide a service, I find sometimes my customers would appreciate my contact. Do I need something besides offering food and drinks? Do i need entertainment? I would say around 90 people but believe not all will attend. I have 4 and half weeks! Your thoughts please and any suggestions, thanks.

    • Pola, I’d probably do an “open house.” Looks like you are in Australia, and I’m not sure if the concept of an open house event is well known there, like it is in the United States. But the idea is to send out invitations for people to come between certain hours — say 1 to 4 pm in the afternoon, or 5 to 9 pm in the evening. Make it clear that people can come and go as they please — anytime during the stated time frame.

      You have a buffet of food set up (appetizers or “small plate” food) and beverages. It’s more casual than other types of events. You can hold it at the office or at home. Invite them to bring a guest if they like. That way you open it up to new people.

      Those types of events are casual enough that you can invite some close friends and neighbors, if you like. And invite some of your key service providers, too, if they are local.

      Not everyone will attend, but if you get 50% of the invitees attending, that would be great. And if some bring guests, even better.

      Send written invitations — and good luck!


  16. Use photos form old events to promote the newest. Make your own blog- I use wordpress and promote Your company in LInkedin, facebook, google plus. I also try to talk with some new people.

  17. Wonderful content. I do events too and I find this very helpful. Thanks for sharing

  18. I’ve organised a corporate event on a boat before! It went down a treat with colleagues and we all had a great night! great tips here too

  19. great tips here! Thanks

  20. Great advice here when it comes to organizing business events. Crowdfunding is definitely a great way to secure funds for an event. Even big stars with plenty of money have used crowdfunding platforms to fund projects, an example is Shaq.

  21. Huge tips huh.. Thanks, I am planning to start an event planning business so I’m glad I found this post.. Keep it up..

  22. Event planning can turn even the most capable person into a ball of nerves. Planning an event can be stressful in and of itself. Trying to plan one on a budget can be even worse! But these helpful tips can make the process go more smoothly and successfully.
    Thanks for sharing 🙂

  23. All of these are important things to consider when planning an event. I think underestimating sponsors is actually a really good idea so you can be prepared just in case this does actually happen. Thanks for sharing these tips!

  24. Thank you for the help. I am trying to help plan a corporate event soon. I need to have a clear list of details, as you suggested. How can I go about making that list early on?

  25. That was a great advice, i just need some recommendation too if any can help me?
    my name is Happie/Enjipai from Tanzania im planning to have an event the middle of January fashion show for clothes,
    and my biggest target is our guests Norwegian people whom they will be arriving the whole month of January.
    but until now still i have not started yet though i will need some entertainment also in between the event anyone to help me what to add so that it will look awesome and of course it will be awful for me as well

  26. We are working on planning our work Christmas party and it has definitely been a challenge! I think that we are going to be renting out an event center so that we have a lot of space. I’ll have to keep these tips in mind while we are planning further. Thanks for sharing!

  27. well written . But on the contrary leveraging full of social media is not as good as leveraging b2b portals such as IndiaBizClub.com

  28. It is important to have a list of people to invite. This way, you already have some people that will eventually attract more people into your event.

  29. The Chichester Hotel

    Thank you for putting this extensive list together – some amazing food for thought for anyone working on organising a corporate conference. We will be definitely looking into what the invitations say – making sure we are not missing anything and people are not put off and hence do not show up. All the corporate events we hire our function rooms for will definitely benefit from this. Thanks

  30. It really helped me to rethink some things when it said you need to define WHAT you’re doing at the event that will bring those target attendees in the door. We are planning a summer party for 3 months now for all our workplace but we aren’t experts on how to get people to attend. We will be sure to get an experts opinion and help to get people to attend to have some summer fun!

  31. Having a large event can seem like a daunting task. I really appreciated these tips to help me figure out my next steps in planning an upcoming event. I think it may also be a good idea to hire out a professional event management team to help take off some of the stress. I liked your idea about having an online registration to secure attendees and keep an estimated number of those that will come. Thank you for sharing these great tips on event planning and management! I’ll be sure to keep them in mind.

  32. Great tips explained. Covered almost every little aspect. These things matter really a lot while starting small business

    • Yes, the list is pretty neat. If I may add, we can include getting in contact with suppliers and contractors that can provide organizers with the equipment and materials they need to make the event a success, from caterer to food packaging suppliers. It can lessen the stress, really.

  33. Thanks for the great post. You can only provide valuable contents to your readers when you understand them. Understanding readers really matters.

  34. I really like that idea to use YouTube to promote you event. I totally agree that a video will probably be more informative and lower any unease we may feel. Overall that seems like a great way to help increase attendance.

  35. Planning a business event is a bit different than other events in that it’s like one big marketing campaign. If you pull it off, your guests will remember your brand and your business will be remembered for years to come. Thanks for sharing!

  36. I have been event managing and charity event organising most of my life and these topics are all spot on. Very informative and I have book marked this

    Thank you

  37. I do agree that knowing one’s limitations can do wonders for the party and the guests. If I were to plan a large party, I’ll definitely try a great events place and budget well. Thanks for the great read!

  38. Thank you for putting all this information collectively. that’s really helpful as I also own a company named James Event Productions which is one of the top event management companies in Orange County. We have produced more than 14,000 high-profile events in our 25-year history, and offer a complete range of services for corporate, non-profits and school events.

  39. Great article. Thanks for sharing all tips about small business event planning. The information you shared was a great help for me.

  40. This article is informative and it breaks down how to plan an event. The first thing to keep in mind is your audience. You need to plan accordingly and with the proper entertainment so that the event can be a success. Having the proper purpose for the event is also important. This is why royal entertainment nj is essential for your guests to have a good time and enjoy themselves at the party.

  41. I love these tips! What I really enjoy is when an event actually has an act or band that can attend and make the event all that much more amazing and memorable. I really liked what you said about publicizes. Getting the word out to your employees about the event can really help its success!

  42. Me and my husband have always dreamed to own a pub! We are at a point in our lives that we can start putting this dream into motion. I LOVE this website because of all the good tips for starting a successful business. I had totally forgotten that I need to make sure I know my targeted audience. I also appreciate the marketing tips! I loved how it suggests to use hashtags, and using online social media to promote and get the word out for our potential business. I just need to start looking into finding the perfect pub and keeping everything within my budget.

  43. Great guide. I am glad to see that you mention power supply, You will be surprised at how many people remember power supply at the eleventh hour. One thing that I would suggest to anyone planning an outdoor wedding is to consider a super silent generator. You would be shocked to learn how many event planners come to us at the last minute for a generator. Remember, without power, you cannot use your sound system or keep your food warm.

  44. Huge list of tips. Very helpful for new users.

  45. If I was to have a small business event, I would for sure want to have some kind of refreshments available. Now as you said here, there are many tips that you should follow to have a good event. For me, I would for sure know my limitations as that way, I can be sure that we won’t have something we can’t do.

  46. I would for sure know my limitations as that way, I can be sure that we won’t have something we can’t do.

  47. Hello Jamillah, thank you for writing such an informative blog. As I am planning to organize a small business event to grow my business. Your blog helped me alot in organizing a successful business event. Keep on writing such blogs!

  48. Nice post and thank You for this informative information. It will helpful for other readers also.

  49. I like what you said about giving your guests everything that they’re expecting from the events. My sister has been telling me about how she wants to hose a party in a few weeks. I’ll share this information with her so that she can look into her options for professionals who can help her with this.

  50. My name is Mike and I was starting to plan a small event at my home. The above blog has helped helped me a lot and given me a list of TIPS which will be helpful for me in planning my event.

  51. Thanks for the post and love the post, as this has helped me a lot. While I was organizing an event at my home, I was in confusion what are the necessary steps for making the event successful

  52. A very comprehensive article indeed. Definitely bookmarking this one.

  53. My wife and I are planning to host a dinner party and we thought of having the food sent via delivery. It makes sense to have a taste of the menu prior to making our decision as we would definitely want to order the best food available. I will share this tip with my wife and hopefully, she is agreeable.

  54. Hello!

    I was searching for best advises to manage my birthday party. So that thing brought me here. It was a very stunning article. I wanna say thank you.

  55. Thank you for sharing this article.

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  57. Good post. I just read your blog and wanted to say that I have really enjoyed reading your blog posts.Keep update with your blogs.

  58. I am working for Neer Event Management company and have been part of many events organized by NEM. I believe budget is one of the important role in planning the event as every service depends upon the budget.
    If its low then user have to compromise for few services!

  59. Thanks for the tip to include any necessary permits and licenses when budgeting for an event. According to my knowledge, this is especially important for planning outdoor events that include a portable stage, since many cities require permits for their use. There are probably some small businesses planning outdoor events before the weather gets too cold, so this should be helpful advice to keep in mind!

  60. so nice and unique article for me your elaboration of explanation it’s very good for everyone, subtitle, and description it’s very nice.

  61. Very good read but Twitter is terrific for promoting events and for creating a sense of online community around an event. Set up a unique hashtag early on. Search Twitter first to make sure it’s not already in use. Put the hashtag right on the event website, and if you use the Tweet button for sharing on the site 😉 We do this all the time on our Twitter accounts & can really help with the branding / getting traffic back to the site

  62. I can understand how a business could really benefit from having an outdoor event to raise awareness. Getting some help from a professional could allow them to widen their audience. I liked what you said about how they should choose a location that will have the right size for the crowd, and help them understand that they should prepare several months ahead.

  63. I totally agree that organizers shouldn’t schedule their events close to holidays or during vacation time in order to attract more attendees. In my opinion, this also makes it easier for them to book hotels with meeting spaces since they won’t be competing with other events. They should also plan ahead as you mentioned in order to avoid possible mishaps and provide room for adjustment.

  64. Thank you so much for writing this article, i have learnt so much. I have been organising events for years which I have loved doing as I am very social, like talking and look forward to seeing the reactions from the people I have planned the event for. I love networking and meeting new people.
    I am now thinking of starting my own business and your article has all the information I need to get started. Thank you

  65. Thank you for creating this intensive list for us. I will bookmark it.

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  67. Thank you for submitting this wonderful article.

  68. Thank you for your article. I am new to this and I need to organize an event for the company. I was so confused what to make this event successful. Your blog helped me a lot and given me a guide.

  69. Thanks for sharing your knowledge. Those are some thoughtful and practical tips.

  70. My name is Portia , and i am plaining to start an event business for kids party. i dont know how to start. i am working at the hotel and have the knowledge on how to plan things but i really need a start. i need to find myself a designer for tables and chairs, also a business cards. i will appreciate it if you can just give me tips on how to start. thanks

  71. Portia get in touch with me on LinkedIn

  72. start by putting your ideas and vision on paper first. then come up with your to do list from there. then a step list 1. marketing tools…biz card, biz email addressee, flyer full page,half page, or 4 to a sheet. flyer and biz card should be color full, and explain what you offer and your starting rates example birthday packages starting at 99$ now we both know that would be something basic for 6kids maybe, but its a start. you have to build your network so you can be a one stop shop, you need a cake making person, air inflatable company, clowns, balloon person who can make things out of ballons, a magician, everything you think would be great options for a kids party you want them on your phone so you can call for quotes and availability. then you a mark up everybody’s price for your profit or you have a 10-20% fee. always ask your client what there overall budget is for this party and what they are wanting. once you know there budget you know what you can offer them, but also show them something different and tell them for a $100 more I can make this work what do you think? well that’s enough to get you going I charge for consulting. gotta go! lol

  73. opps last email was for PORTIA

  74. i’m about so start my first event. wish me luck.. thanks for the tips though

  75. I found all 42 tips relevant and helpful to me, and will be indeed helpful towards my companies’ opening event.
    Thank you so much for taking the time out to offer your assistance. And I show my gratitude towards your wonderful team as well.
    thanks once again